Business

No Time for Marketing? You Only Need 15 Minutes a Day.

Over just the last month I’ve connected with three entrepreneurs who told me they rarely did any marketing for themselves or their small business. I was really surprised. One is a freelance writer, another owns a PR agency and the third runs a software firm. Each is successful but all of them cited a lack of time as the main ... Read More »

Cord cutting and a soft advertising market take a toll on media stocks

“The Big Bang Theory” on CBS remains one of the most popular TV shows. (Michael Yarish / Warner Bros. Entertainment Inc.) Aslowdown in advertising spending and a rise in cord-cutting by pay-TV customers are giving Wall Street fresh jitters about the health of the television industry. During the first quarter of the year, an estimated 762,000 pay-TV customers unplugged their ... Read More »

US created 211,000 jobs in April, vs 185,000 jobs expected

Job creation in April bounced back from a disappointing March, with nonfarm payrolls growing by 211,000 while the unemployment rate fell to 4.4 percent, its lowest since May 2007. Economists surveyed by Reuters had been expecting payroll growth of 185,000 and the headline jobless rate to tick up one-tenth to 4.6 percent. The payroll increase nearly tripled the dismal March ... Read More »

Starting gun sounds on Courier Business Awards 2017

The starting gun has sounded on the 2017 Courier Business Awards, the fifth annual celebration of the commercial life of East Central Scotland. The awards scheme has recognised the efforts of scores of local companies in a brilliant first four years. But there are many more exciting businesses and talented individuals living and working in this part of the world that ... Read More »

Broad Green Pictures Hires Four Execs In Marketing & Legal Departments

Broad Green Pictures has bolstered its marketing and legal departments with the hire four executives. Courtney Harris as SVP Digital Marketing and Anne Collins as VP Field Publicity and Promotions. Shyla Brown and Cole Loveall both join the movie studio as directors of legal and business affairs. Harris previously worked at Open Road for five years, most recently as VP ... Read More »

Mark Ritson I long for the death of marketing clichés

Before Will Smith got hold of it and turned it into total pants, I Am Legend was a remarkably disturbing novella from science fiction author Richard Matheson. In the book Matheson’s hero Robert Neville is the last man left alive after a zombie plague infects the rest of the human race. He spends years avoiding the undead and trying to ... Read More »

Coca-Cola to axe 1,200 jobs as it shifts to new cluster model

Marketing jobs could be at risk as part of Coca-Cola’s plans to axe 1,200 jobs. The cuts are part of wider plans to restructure the business around five “strategic clusters” as it looks to transform into a consumer-centric total beverage company. Speaking on an investor call this afternoon (25 April) following Coca-Cola’s quarterly results announcement, incoming CEO James Quincey said ... Read More »

Where is the Wonder Woman movie advertising

Wonder Woman finally gets her own movie and the movie marketing machines for DC and Warner Bros. haven’t seemed to have chugged to life. We’re less than six weeks out. There’s been more advertising for Justice League than the movie that’s supposed to kick off the whole JLU film arc. On Warner Bros.’ YouTube Channel, Wonder Woman has only three ... Read More »

Trump Rides a Market Wave, but Business Looks for Results

Traders at the New York Stock Exchange on Monday after a day of gains. Many in business are concerned about the trade-offs a 15 percent corporate tax rate could entail. The investor enthusiasm that began with President Trump’s unexpected victory in November has burst out anew on Wall Street, even as Washington remains gridlocked and evidence of any real pickup ... Read More »

Seminar helps Hispanic small business owners

FRESNO, Calif. – Members of the Hispanic community had a special opportunity to learn about the complicated word of business Thursday. A long like at the Mexican Consulate in Fresno during The California State Board of Equalization’s first ever Spanish Small Business Seminar. Sandra Valenzuela opened her own cell phone store just over a year ago. The Madera business owner ... Read More »