Tag Archives: A

Small business owners can reap the benefits from offering a 401k

 ‘More importantly is that the more your employees put away for retirement, the more you can put away for your retirement.’ Photograph: JGI/Jamie Grill/Getty Images/Blend Images It’s been a big week for retirement plans. On Tuesday, the powerful House ways and means committee unanimously – yes, unanimously – passed a bill that would have a big impact on how employees ... Read More »

How YouTube India spurred a thriving content economy cutting across genres, languages, demographics

India’s YouTube stars are rushing against time just days ahead of the YouTube FanFest. The event, which takes the platform’s biggest stars to live stages worldwide, is in India now. YouTubers say FanFest is “a lot of craziness”. So, chasing them down for conversations in the midst of their frenetic schedules was not easy. “Mera abhi tak FanFest ka script likhna ... Read More »

‘Jobs – Reality Check’: Abysmal banking job trend and a bleak future ahead

The jobs trend in the banking sector has remained abysmal under the Prime Minister Narendra Modi-led NDA government. However, even when we consider job growth during the best period of the economy — 2003-04 to 2007-08 — the results are astounding. The job growth during the boom period, when the economy was growing at more than 8 per cent, was ... Read More »

Marketing platforms with proprietary UIs are a waste of resources

Every business is different. It has its own profit models, objectives and problems. Therefore, it should also have a way of reporting business results that are tailored to its needs. Today, there is a plethora of options that offer just that. Datorama, Google Data Studio, and Microsoft’s Power BI are just a few of the increasingly sophisticated data visualization tools that offer near-infinite customizability. ... Read More »

The art of managing the first 90 days in a new job

Success or failure during the first few months is a strong predictor of the overall success or failure in the job, says Michael Watkins, author of the bestseller The First 90 Days. The first few months in a new role or organization are critical as stakeholders scrutinize and evaluate, try to figure you out in terms of your personality, approach, leadership ... Read More »

Growing a Multi-Million Dollar Business with a DIY Social Strategy

One of the biggest complaints about social media marketing and advertising is lackluster ROI, or at least difficulty in accurately measuring or attributing social ROI.  While intelligently architected multi-channel digital campaigns have gotten much better at uncovering and reporting value and clear return – it often requires expert knowledge in multiple specialty areas such as design, search, re-targeting display, and ... Read More »

‘We Are in an Era Where the Media Has Itself Become a Threat to Democracy’

Two years ago, we launched The Wire Hindi with a small team and big dreams. How has the experience been so far? What have we achieved, or not? Before we begin to discuss these questions, we need to know about the time in which the idea of The Wire Hindi was born. It is also important that we talk about the era in which ... Read More »

Creating a winning mobile app marketing strategy in 2019

Mobile is the preferred first-screen of the present day customers.  But is your brand positioned to leverage mobile marketing to build longer, more valuable relationships with users in 2019? The Localytics data team has released its annual App Marketing Guide, revealing the four biggest mobile app marketing insights from 2018, which should help brands plan mobile marketing strategies this year. ... Read More »

Chart analyst Katie Stockton sees a weeks-long relief rally in stocks that could offer a better selling opportunity

Wall Street will see a ‘relief rally’, strategist says   9:20 AM ET Mon, 24 Dec 2018 | 05:19 Wall Street will see a relief rally in stocks that would offer a better selling opportunity for investors, technical analyst Katie Stockton told CNBC on Monday. “When we do see a relief rally, it should be significant,” said Stockton, founder of Fairlead ... Read More »

How Sony’s ‘Spider-Man: Into the SpiderVerse’ uses AR to put a new spin on a beloved superhero

Sony Pictures Miles Morales leaps from a building in ‘Spider-Man: Into the Spider-Verse’ There’s a new Spider-Man on the block, and his concept of high technology doesn’t involve an automated costume. In the age of the blockbuster movie, it’s a given that extravagant special effects are a big part of driving the narrative. With its wildly successful “Avengers” franchise, Marvel ... Read More »