Tag Archives: A

Choosing A Digital Advertising Platform In The Age Of AI

Ads seamlessly integrated into the Facebook Feed, carefully customized to each user’s usual content. Instagram story ads popping up naturally as you swipe through your friends’ stories. Acquiring digital ads today is arguably much easier than it was in the past. With the exponential rise of technology and the increasing digitization of companies worldwide, the process of buying and selling ... Read More »

Remember: Digital Marketing Is A Long Game

Pivoting from the world of software engineering to where I am now, running a digital marketing agency, was quite a transition. But after being in this industry for more than 12 years now, I still remember something a mentor told me that has affected how I approach business to this day. It was a story about how when they first ... Read More »

With a job fair for the LGBTQI community, corporate India takes a small step towards inclusivity

India Inc appears to have come out of the closet. On February 22, New Delhi hosted a job fair meant exclusively for members of the LGBTQI community. Called RISE, short for Reimagining Inclusion for Social Equity, it was a day filled with panel discussions about diversity and inclusion, masterclasses, movie screenings, and jobs. Over 1,000 applicants attended the fair that ... Read More »

How to Create a Successful Influencer Marketing Campaign

When you’re planning how to create a successful influencer marketing campaign, there are many factors that come into play. From what influencer marketing is in 2020 to what to include in an influencer marketing contract to whether you need an influencer marketing platform, it can be overwhelming to plan a strategy that is right for your brand. The buzz around influencer marketing is echoing loud ... Read More »

Holding on to a job after age 50 isn’t always easy

You have 15 or fewer years until retirement, you have a sound retirement financial plan that is adequately funded, and you’re counting down the years. And then, out of the blue, you’re let go. Your retirement financial plan becomes suddenly irrelevant, since it had assumed several more years of peak earnings, along with commensurately larger contributions to your 401(k). Your ... Read More »

Are you looking for a job? Log in to these 4 HR tech platforms providing niche jobs in India

Are you looking for a job? Log in to these 4 HR tech platforms providing niche jobs in India With a number of career options/companies available, the job search is the most daunting task now a day. Looking for a job change is really challenging as it requires a lot of research & time investment. Thanks to the explosion in ... Read More »

Skip the résumé race, crack a hackathon to land that dream job

BENGALURU : A few years ago, Akanshi Srivastava was the only woman in a Google Developers Group. Recently, she participated in a hackathon in Bengaluru organized by Skillenza for Indonesian on-demand services company Gojek. SheHack, as it was called, had only women. It felt good to be surrounded by women hackers, she says, because breaking stereotypes is what her generation loves ... Read More »

Job jugglers: How people are pursuing multiple careers while earning a living

In 2002, Anupam Sengupta formed a band called The Karmic Circle The present economic slowdown, in tandem with job crisis, has fired concepts like side hustle and gig economy with a feisty enthusiasm, receiving overwhelming recognition and acceptance all over the world. Closer home, Indians are chasing portfolio careers like never before under pressing circumstances like student debt, stagnant income, lack ... Read More »

How To Get A Great New Job In 2020

Let’s dispense all formalities. You want a new job because the one you currently have is going nowhere fast and doesn’t pay nearly what you’re worth. Your boss is an overbearing micromanager, senior management is clueless, job cuts are looming and you are sick and tired of your backstabbing co-workers. Consider today as the beginning of your new year and ... Read More »

Advertising for a job? Mention the CTC on offer

Despite human resource (HR) professionals mentioning that individuals shouldn’t ask for salary details during a job search, in reality, that is the first piece of information sought. So when a top recruiter asked candidates to focus on the ‘job-role’ rather than ‘cost-to-company’ (CTC), this opened a can of worms. When an organisation is in the lookout of good talent, it ... Read More »