Tag Archives: Beyond

One size fits all marketing v/s custom made: Beyond stereotypes of segments and digging deep

What is the most effective way for a brand to reach its consumer? And what defines how they build not just effectiveness but rather do so with authenticity in the consumer’s life? This is the number one question in the marketers’ mind set. And there was a time this was done in a simpler and wider form through just print ... Read More »

Beyond Angel Tax, what does freedom truly mean for Indian startups?

As India gets ready to celebrate its 73 years of independence, the startups in the country have also got an early gift in terms of liberation from Angel Tax. The Central Board of Direct Taxes (CBDT), in its notification on August 10, made it crystal clear that startups and angel investors would not come under the purview of this dreaded tax anymore. ... Read More »

Samsung Says Galaxy Note 7 Probe Goes Beyond Batteries

Samsung Electronics said on Thursday it will examine every aspect of the Galaxy Note 7 such as hardware, software and the manufacturing process to determine the root cause of the fires that led to the phone’s cancellation. Samsung Co-Chief Executive J.K. Shin said at a shareholder meeting that Samsung had sold 1.47 million new replacement Galaxy Note 7s using different ... Read More »

Pokemon Go to Feature Advertising Above and Beyond Sponsored Locations

Pokemon Go may not have rolled out the world over but that hasn’t stopped developer Niantic from pursuing advertising opportunities for the game. While McDonald’s will eventually feature as a sponsored location if the presence of its logo in an APK dump of the game is to be believed, it appears that Niantic will go beyond that. According to one ... Read More »

Samsung Pay to Expand Beyond US and South Korea, Starting With China

Samsung’s mobile-payment service will expand beyond the US and South Korea this year. The South Korean company said Friday that Samsung Pay is coming to China in March – a month after rival Apple Pay. It will hit Australia, Brazil, Singapore, Spain and the UK later in the year. Samsung also plans to expand to Canada, though no timeframe was ... Read More »

G20 to Say World Needs to Look Beyond Ultra-Easy Policy for Growth

Shanghai: The world’s top economies are set to declare on Saturday that they need to look beyond ultra-low interest rates and printing money if the global economy is to shake off its torpor, and renew focus on structural reform to spark activity. A draft of the communique to be issued by the Group of 20 (G20) finance ministers and central ... Read More »

Samsung Pay to Expand Beyond US and South Korea, Starting With China

Samsung’s mobile-payment service will expand beyond the US and South Korea this year. The South Korean company said Friday that Samsung Pay is coming to China in March – a month after rival Apple Pay. It will hit Australia, Brazil, Singapore, Spain and the UK later in the year. Samsung also plans to expand to Canada, though no timeframe was ... Read More »

Stuart Weitzman’s Nudist Heel, Initially Trendy Beyond Belief, Settles Into Red Carpet Classic Status

Taraji P. Henson wears a pair of Stuart Weitzman sandals. Photo: Pascal le Segretain/Getty Images Where were you when you first laid eyes on a pair of Stuart Weitzman Nudist sandals? I ask mostly because I can’t remember. As far as red carpet trends are concerned, the past few years have been a blur of simple two-strap sandals — not ... Read More »