Tag Archives: FITS

One size fits all marketing v/s custom made: Beyond stereotypes of segments and digging deep

What is the most effective way for a brand to reach its consumer? And what defines how they build not just effectiveness but rather do so with authenticity in the consumer’s life? This is the number one question in the marketers’ mind set. And there was a time this was done in a simpler and wider form through just print ... Read More »

WHERE ‘SOLO’ FITS INTO THE OVERALL ‘STAR WARS’ TIMELINE

The Star Wars saga famously takes place “a long time ago,” but trying to pinpoint where each movie fits into the overall timeline can be as difficult as making the Kessel Run in less than 12 parsecs. While we’ve known since its inception that Solo, the new anthology film depicting the exploits of a young Han Solo, takes place sometime before the original trilogy, the Ron ... Read More »