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CPI’s Binoy Viswan gives suspension of business notice in Rajya Sabha over JNU protest

CPI Rajya Sabha MP Binoy Viswan (Photo credit: ANI) Communist Party of India (CPI) Rajya Sabha MP Binoy Viswan on Tuesday gave a suspension of business notice in the Upper House under rule 267, over the Jawaharlal Nehru University (JNU) protest. The matter blew out of proportion last week at the university campus after a clash broke out between the ... Read More »

One size fits all marketing v/s custom made: Beyond stereotypes of segments and digging deep

What is the most effective way for a brand to reach its consumer? And what defines how they build not just effectiveness but rather do so with authenticity in the consumer’s life? This is the number one question in the marketers’ mind set. And there was a time this was done in a simpler and wider form through just print ... Read More »

Broadcasters set to drop MRP of flagship entertainment channels in festive season

MUMBAI: Top broadcasters are reducing the a la carte price of each of their flagship general entertainment channels to Rs 12 per month from Rs 19 as a festive offer even as the sector regulator is reviewing its new tariff order. Zee Entertainment EnterprisesNSE -1.02 % (ZEE) on Friday dropped the MRP of six of its GECs – Zee TV, Zee ... Read More »

Take a peek at the future of media and entertainment at Disrupt SF

Where does tech end and media begin? It can be hard to find the dividing line, particularly as tech companies move into the media business, and as big Hollywood blockbusters are increasingly created on computers. So even though TechCrunch’s Disrupt SF event (happening next week!!) is ostensibly a tech conference, we’ll have plenty of big names from the worlds of media and ... Read More »

Two-thirds of job-seekers tend to distrust cos with no employer info: Survey

BENGALURU: Seventy one per cent of job-seekers would not apply for a post if there was no information about a companys employer reputation online, a survey by a job site – Indeed – has revealed. A vast majority (97 per cent) of job aspirants in the country deem it essential to have insight into an employer reputation when they are considering a new job ... Read More »

You are what you watch? The social effects of watching television

NEW YORK — Other than sleeping and working, Americans are more likely to watch television than engage in any other activity. A wave of new social science research shows that the quality of shows can influence us in important ways, shaping our thinking and political preferences, even affecting our cognitive ability. In this so-called golden age of television, some critics ... Read More »

Signed, sealed, Delhivered: ET Startup Awards 2019 zeroes in on the best of Indian startups

ET Startup Awards Jury: Standing (L-R): Ashish Hemrajani, Satyan Gajwani, Sriharsha Majety, Rahul Mehta, Sachin Bansal, Ritesh Agarwal; Sitting (L-R): Renuka Ramnath, Uday Kotak, Amitabh Kant, Dilip Khandelwal BENGALURU: Logistics and supply chain services company Delhivery won top honours at India’s biggest awards for startups, joining peers distinguished by technical and entrepreneurial prowess. A distinguished jury led by Uday Kotak, managing director and chief executive ... Read More »

Just 6% of Small Businesses Focus on Keeping Customers

The goal of a commercial business is to increase sales, and retaining current customers is key to making this happen. But according to a new report from The Manifest, only 6% of small businesses are focused on retaining their customers. This is despite the fact their main digital marketing goal is to increase sales. The data reveals most small businesses aren’t ... Read More »

[Startup Bharat] Giving space isn’t enough, startups also need money: Anupam Jalote of iCreate

Startups from smaller towns often lack the advantages that those in metro cities take for granted. That’s why the role played by incubators and accelerators is so important. They not only function as coworking spaces, but also provide guidance and mentorship, and help startups scale. Ahmedabad-based iCreate is one such autonomous technology business incubation centre that identifies and nurtures aspiring entrepreneurs.  The brainchild of Prime Minister Narendra ... Read More »

Channelising social chatter: What is the potential of social media listening and analytics?

Social media listening is beyond customer service; it is direct feedback on the brand, product and customer satisfaction. By Raman Mittal Every brand has a customer base on social media, which means there will always be conversations around the brand. And if brands don’t measure these conversations, they are missing out on a big chunk of insights that could be ... Read More »