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Channelising social chatter: What is the potential of social media listening and analytics?

Social media listening is beyond customer service; it is direct feedback on the brand, product and customer satisfaction. By Raman Mittal Every brand has a customer base on social media, which means there will always be conversations around the brand. And if brands don’t measure these conversations, they are missing out on a big chunk of insights that could be ... Read More »

Labour data reveal depth of job distress

According to the PLFS, 12.7% workers in rural areas and 29.9% in urban areas put in more than 60 hours a week during the April-June quarter of 2018, while the majority of rural workers put in 48 to 60 hours.(Shutterstock) AddThis Sharing Buttons Twelve per cent of rural workers and nearly one in three in urban areas across the country ... Read More »

[Jobs Roundup] In search of a job at Google or Amazon? Get ready to be a part of the top tech giants

How we communicate has changed drastically in recent years, thanks to technology. Even when it comes to business, everything has gone digital today – from hiring and leadership to management. And just a few years ago, nobody could have predicted the tech industry will be what it is today. Tech companies are now some of the most successful and fastest-growing ... Read More »

How to increase your chances of getting a job

01/7Tips to get the job you applied for We all know how challenging the Indian job market is and why unemployment is such a big problem here. So, during such times getting a job is easier said than done. No wonder, if you need to crack an interview, first you have to face and win the razor-sharp competition. And to ... Read More »

Mindset Matters: Small Business, Entrepreneurship And The Empowerment Of The Autism Community

Small business and entrepreneurship are the lifeblood of the American economy. According to the U.S. Census Bureau and the Bureau of Labor Statistics, there are over 28 million small businesses in the United States that comprise 49.2% of private sector employment and are 64% of the net for new private sector jobs. It is the influence of the small business ... Read More »

Twitter Reduces Maximum Number of Accounts Users Can Follow Per Day to 400

You know what used to be a key Twitter “growth hack”? Following a heap of people, giving it a few days to see who follows you back, then unfollowing them all en masse. Rinse and repeat a couple of times per week, and you’ll be on the fast track to thousands of followers. Those followers, of course, likely aren’t engaged ... Read More »

THE GOLDEN AGE OF YOUTUBE IS OVER

Danny Philippou is mad. He’s practically standing on top of his chair as his twin brother and fellow YouTube creator Michael stares on in amusement. Logan Paul, perhaps YouTube’s most notorious character, laughs on the other side of the desk that they’re all sitting around for an episode of his popular podcast Impaulsive. Anyone who’s watched the Philippous’ channel, RackaRacka, won’t be surprised by Danny’s ... Read More »

Marketing platforms with proprietary UIs are a waste of resources

Every business is different. It has its own profit models, objectives and problems. Therefore, it should also have a way of reporting business results that are tailored to its needs. Today, there is a plethora of options that offer just that. Datorama, Google Data Studio, and Microsoft’s Power BI are just a few of the increasingly sophisticated data visualization tools that offer near-infinite customizability. ... Read More »

EC asks media to telecast exit polls only after completion of last phase of Lok Sabha elections

The Election Commission (EC) has said, exit polls can only be telecast on the evening of 19th May after the last phase of Lok Sabha elections gets over. The poll panel has issued an advisory to the media in which websites and social media platforms were included for the first time. It said, TV, radio channels, cable networks, websites and ... Read More »

EPFO payroll data shows job growth in January after four months of shrinking

The payroll data released by Employee Provident Fund Organisation for the month of January 2018 has shown a growth in total jobs created after four months of a downward trend. The data showed that 76.48 lakh new employees were added to the social security schemes of the Employees’ Provident Fund Organisation (EPFO) from September 2017 to January 2019. Meanwhile, the ... Read More »