Tag Archives: of

Media reboot: the real story is the rise of data

Experienced journalists are also enrolling on postgrad courses for data training. Photograph: artiemedvedev/Getty Images/iStockphoto Back in the day, if your shorthand didn’t stretch to 100 words a minute, your chances of landing a journalism job were sketchy. These skills are now pretty much redundant – better to know how to whip up a frenzy on social media, build an interactive ... Read More »

Use Of Multiple Social Media Platforms Linked To Depression: Everything You Should Know

We all have multiple social media platform apps installed on our phones. Some of the most common social media apps which people use include Facebook, Whatsapp, Instagram and Snapchat. A lot of time is spent (often wasted) on browsing through social media feeds. And if a recent study is to be believed, using multiple social media platforms can lead to ... Read More »

How Alexa Is Changing The Future Of Advertising

Now that brands have had quite a bit of time to get accustomed to voice, it seems like it’s only a matter time before Amazon offers advertising through its popular Alexa platform. There were rumors early this year that the retail and tech giant was testing ad delivery through deals with Clorox and Proctor & Gamble, Amazon has denied them ... Read More »

Are Advertisers Losing Sight Of The Customer In The Digital Era?

Steve Harrison is a legendary copywriter, creative director, and author who has seen the advertising world go through peaks, troughs, and total reconstruction. We spoke to him about leading teams through upturns and downturns, about exploitation and fast turnover during the digital uprising, and about his love for simple, problem-solving advertising that puts the customer first. Hough: Throughout your career, ... Read More »

Why we can’t give up on the ‘science’ of advertising

Advertising has, historically, employed few scientists, but in spite of this it has also been an industry that has often used theories and ideas that have the appearance of science as part of its armoury of tools to impress clients and sell more ads. Today, every planner worth their salary is expected to have a point of view on Byron ... Read More »

Tower of London lights up for World War I anniversary

The year 2018 marks the centennial of the end of World War I. Known at the time as the Great War, the five-year struggle changed Europe and the world forever. To recognize and celebrate the centennial, the Tower of London is hosting a stunning event called “Beyond the Deepening Shadow: The Tower Remembers.” The eight-night event in London, which runs ... Read More »

95% of children’s free apps contain advertising

Advertising is worryingly ubiquitous in apps marketed to and played by children aged five and even younger, according to a US study. In some cases, kids can spend more time watching the ads than actually playing the game. Researchers from the University of Michigan’s C. Mott Children’s Hospital reviewed 135 commonly downloaded apps and found 95% included a least one ... Read More »

Mental health patients sent 300 miles from home due to lack of beds

The revelation led to calls for the NHS to create more beds more quickly for mental health patients. Photograph: Niall Carson/PA Patients with serious mental health problems are being sent more than 300 miles away from their home areas because of widespread bed shortages across the NHS, figures show. Adults in mental health crises were sent as far as 307 miles ... Read More »

High BMI in children could increase risk of asthma

The growth of children in the first three years of their life affects the development of their lungs and the risk of asthma at 10 years of age, says a study. According to recent studies, excessive weight gain in the first years of life can be associated with lower lung function and a higher risk of childhood asthma. The new ... Read More »

Strokes are linked to dementia, increases risk of the brain disease by 70%

People who have suffered a stroke are more likely to develop dementia, a study conducted by the University of Exeter Medical School confirmed. The study involved an analysis of 3.2 million people across the world. Researchers found that the link between stroke and dementia persisted even after taking into account other dementia risk factors such as blood pressure, diabetes and cardiovascular disease. “We ... Read More »