Tag Archives: of

Government launches SWADES to tap skill set of out-of-job Indians returning from abroad

NEW DELHI: The Centre has launched a skill-mapping exercise of the citizens returning to the country under the Vande Bharat Mission. Called SWADES (Skilled Workers Arrival Database for Employment Support), the joint initiative by the ministries of skill development & entrepreneurship, civil aviation and external affairs aims to create a database of qualified citizens so as to tap their skill ... Read More »

Choosing A Digital Advertising Platform In The Age Of AI

Ads seamlessly integrated into the Facebook Feed, carefully customized to each user’s usual content. Instagram story ads popping up naturally as you swipe through your friends’ stories. Acquiring digital ads today is arguably much easier than it was in the past. With the exponential rise of technology and the increasing digitization of companies worldwide, the process of buying and selling ... Read More »

J&K authorities denies media reports on ‘frivolous grounds’ of PSA dossiers

Omar Abdullah and Mehbooba Mufti (L-R) Aday after wide criticism of “reasons” of ground of detention for “Public Safety Act” (PSA) slapped against two former Chief Ministers, the Jammu and Kashmir authorities have put out clarification on Public Safety Act (PSA) denying alleged “frivolous grounds” saying some part of the leaked document were for internal use. This comes after leaked ... Read More »

Startups need to think of opting for IPO: Kris Gopalakrishnan

KOCHI: Infosys co-founder and Axilor Ventures Chairman Kris Gopalakrishnan on Friday made a strong case for startups to think of Initial Public Offering (IPO) in order to tackle the fund crunch situation and provide longevity to their fledgling enterprises. “Startups are hesitant to do IPO, which is not difficult. My biggest issue with the startup ecosystem today is that they are not doing an IPO. Let ... Read More »

CPI’s Binoy Viswan gives suspension of business notice in Rajya Sabha over JNU protest

CPI Rajya Sabha MP Binoy Viswan (Photo credit: ANI) Communist Party of India (CPI) Rajya Sabha MP Binoy Viswan on Tuesday gave a suspension of business notice in the Upper House under rule 267, over the Jawaharlal Nehru University (JNU) protest. The matter blew out of proportion last week at the university campus after a clash broke out between the ... Read More »

One size fits all marketing v/s custom made: Beyond stereotypes of segments and digging deep

What is the most effective way for a brand to reach its consumer? And what defines how they build not just effectiveness but rather do so with authenticity in the consumer’s life? This is the number one question in the marketers’ mind set. And there was a time this was done in a simpler and wider form through just print ... Read More »

Broadcasters set to drop MRP of flagship entertainment channels in festive season

MUMBAI: Top broadcasters are reducing the a la carte price of each of their flagship general entertainment channels to Rs 12 per month from Rs 19 as a festive offer even as the sector regulator is reviewing its new tariff order. Zee Entertainment EnterprisesNSE -1.02 % (ZEE) on Friday dropped the MRP of six of its GECs – Zee TV, Zee ... Read More »

Take a peek at the future of media and entertainment at Disrupt SF

Where does tech end and media begin? It can be hard to find the dividing line, particularly as tech companies move into the media business, and as big Hollywood blockbusters are increasingly created on computers. So even though TechCrunch’s Disrupt SF event (happening next week!!) is ostensibly a tech conference, we’ll have plenty of big names from the worlds of media and ... Read More »

Two-thirds of job-seekers tend to distrust cos with no employer info: Survey

BENGALURU: Seventy one per cent of job-seekers would not apply for a post if there was no information about a companys employer reputation online, a survey by a job site – Indeed – has revealed. A vast majority (97 per cent) of job aspirants in the country deem it essential to have insight into an employer reputation when they are considering a new job ... Read More »

You are what you watch? The social effects of watching television

NEW YORK — Other than sleeping and working, Americans are more likely to watch television than engage in any other activity. A wave of new social science research shows that the quality of shows can influence us in important ways, shaping our thinking and political preferences, even affecting our cognitive ability. In this so-called golden age of television, some critics ... Read More »