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Two Important Lessons Learned From Spending $70 Million On Marketing

I spend about $100,000 every week marketing my company to businesses nationwide. Spending that much per week on marketing may strike many business owners as excessive. And for some businesses, it is. Obviously, I wasn’t spending $100,000 on marketing when I first started out in 1998. I didn’t have much working capital back then (just a $5,000 credit card, if ... Read More »

Google enters job search market with ‘Job Spots on Google Pay’

Expanding beyond digital payments, Google has introduced an entry-level job search platform Job Spots on Google Pay. The new platform aims to connect job seekers and employers for entry-level roles in the fast-growing sectors such as on-demand businesses, retail and hospitality. It uses machine learning to recommend entry-level roles that match a job seeker’s interests, skills and location preferences. To ... Read More »

RIP: Google+ is officially dead as Google pulls the plug on consumer accounts

It’s official. About eight years after it’s debut, Google has officially pulled the plug on its social network, Google+. We’ve known for quite some time that today would mark the end of Google+, and mid-day on April 2nd, the company pulled the plug on the network’s consumer version. If you head over to plus.google.com right now, you’ll no longer be greeted with ... Read More »

Man, Woman Live Stream Suicide On Social Media In Punjab: Cops

Their bodies were found in the fields, police said (Representational) SANGRUR:  A young man and a woman shot themselves dead in Punjab’s Sangrur, streaming their suicide live on social media, police said Thursday. The alleged suicide took place at Gujjran village, about four kilometres away from Dirba town of Sangrur district, on Wednesday night, the police said. Their bodies were ... Read More »

Production Cuts, Job Losses on the Cards for Slowing Auto Industry

After denting the auto sector’s profitability, the consumption slowdown along with the upcoming shift to BS-VI standards will further decelerate production, leading to eventual job losses. Industry insiders point out that slowdown, which is a culmination of high GST tax rates, farm distress, stagnant wages, and liquidity constraints, has led to the month-on-month sales de-growth. Besides, inventory pile-up at the ... Read More »

Did you apply for Google CEO’s job on LinkedIn?

SAN FRANCISCO: To the surprise of millions of LinkedIn users, the high-profile job of Google CEO Sundar Pichai was up for grabs on Microsoft-owned professional networking platform and some wannabes even applied to become what would be a dream job on Earth. Later, LinkedIn accepted it was actually a security bug that let users post an official-looking job opening on ... Read More »

Signed, sealed, Delhivered: ET Startup Awards 2019 zeroes in on the best of Indian startups

ET Startup Awards Jury: Standing (L-R): Ashish Hemrajani, Satyan Gajwani, Sriharsha Majety, Rahul Mehta, Sachin Bansal, Ritesh Agarwal; Sitting (L-R): Renuka Ramnath, Uday Kotak, Amitabh Kant, Dilip Khandelwal BENGALURU: Logistics and supply chain services company Delhivery won top honours at India’s biggest awards for startups, joining peers distinguished by technical and entrepreneurial prowess. A distinguished jury led by Uday Kotak, managing director and chief executive ... Read More »

‘How could a soldier refuse job given by General’: Amarinder Singh on Navjot Sidhu

Punjab CM Captain Amarinder Singh said if his minister Navjot Singh Sidhu did not want to do his job, there was nothing he could do about it.(Sanjeev Sharma/HT Photo) Punjab Chief Minister Captain Amarinder Singh on Monday said if his minister Navjot Singh Sidhu did not want to do his job, there was nothing he could do about it. This came hours ... Read More »

Just 6% of Small Businesses Focus on Keeping Customers

The goal of a commercial business is to increase sales, and retaining current customers is key to making this happen. But according to a new report from The Manifest, only 6% of small businesses are focused on retaining their customers. This is despite the fact their main digital marketing goal is to increase sales. The data reveals most small businesses aren’t ... Read More »

Amazon Spent $1.7 Bn On Making Original Music And Video Content In Q1 2019

Global ecommerce giant Amazon has announced in its quarterly financial filings that it has spent  $1.7 Bn on video and music content in the first quarter. Amazon said in a SEC filing, that the total capitalized costs of video, which is primarily released content, and music in the first quarter was $4.2 Bn, against $3.8 Bn in Q4 2018. It further explained ... Read More »