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Amazon Spent $1.7 Bn On Making Original Music And Video Content In Q1 2019

Global ecommerce giant Amazon has announced in its quarterly financial filings that it has spent  $1.7 Bn on video and music content in the first quarter. Amazon said in a SEC filing, that the total capitalized costs of video, which is primarily released content, and music in the first quarter was $4.2 Bn, against $3.8 Bn in Q4 2018. It further explained ... Read More »

New perspective on changing travel conditions in Arctic communities

Snowmobile is a common mode of transport in Inuit communities. Temperature influences machine functioning, potential of getting stuck and conditions of ice and snow. Credit: Dylan Clark, McGill University, Canada Inuit communities’ travel skills and regional knowledge have helped mitigate the effects of Arctic climate change on travel conditions, according to a new study. The Arctic is warming nearly twice ... Read More »

How To Save Advertising – Fewer Decisions Based On Bean Counting

Ami Hasan originally studied architecture but later switched to advertising and he is one of the few advertising people who have successfully worked as an Art Director, copywriter, account director, Creative Director, managing director and chairman. During his entrepreneurial career of about 20 years he has started two creative agencies and later sold them to big multinational advertising companies. He sat ... Read More »

Multifamily Developers Crank Up Volume On Music Amenities

Residents can set up their own music and recording equipment in the Muse Room at Panorama Tower in Miami.FLORIDA EAST COAST REALTY RENDERING From game rooms to dog grooming stations, communal spaces at multifamily developments have steadily evolved as potential residents chase the next new thing. Now developers nationwide are raising the amenity bar even higher with forays into music-inspired ... Read More »

Boston Workshop Focuses on Marketing Science

Marketing has gotten much more complicated since the introduction of digital technology. The same tech has also opened huge opportunities for small businesses. This ecosystem is customer-centric, whether it is B2C or B2B, which is why the Applied Marketing Science (AMS) training workshop is worth taking a look at. Titled “Listening to the Voice of the Customer,” the two-day workshop ... Read More »

How Sony’s ‘Spider-Man: Into the SpiderVerse’ uses AR to put a new spin on a beloved superhero

Sony Pictures Miles Morales leaps from a building in ‘Spider-Man: Into the Spider-Verse’ There’s a new Spider-Man on the block, and his concept of high technology doesn’t involve an automated costume. In the age of the blockbuster movie, it’s a given that extravagant special effects are a big part of driving the narrative. With its wildly successful “Avengers” franchise, Marvel ... Read More »

Foreign Media On ‘Potentially Catastrophic’ Fight At RBI

Tensions between the RBI and the Modi government have increased dramatically. New Delhi: Central banks are usually pretty boring places, home to technocrats who keep watch on inflation and exchange rates and pride themselves on avoiding public controversy. So it came as a shock when the deputy governor of India’s central bank gave a speech in October warning that the institution’s ... Read More »

You can now watch ‘Buffy,’ ‘Angel’ and ‘Firefly’ on Facebook

Source: YouTube Three of the most popular TV series from writer and director Joss Whedon are coming to Facebook. All episodes of “Buffy the Vampire Slayer,””Angel,” and “Firefly” will be available to stream on Facebook Watch, the company’s section for series and other premium video content, starting on Friday. Viewers will be able to binge with others real-time using the ... Read More »

Why we can’t give up on the ‘science’ of advertising

Advertising has, historically, employed few scientists, but in spite of this it has also been an industry that has often used theories and ideas that have the appearance of science as part of its armoury of tools to impress clients and sell more ads. Today, every planner worth their salary is expected to have a point of view on Byron ... Read More »

Yelp Plunges on “Short-Term” Advertising Weakness

released third-quarter 2018 results on Thursday after the market closed, and the market was not pleased. Shares of the local business-review specialist plummeted nearly 25% after it revealed disappointing quarterly growth and reduced its full-year outlook, stoking fears that the early momentum of its recent shift to flexible non-term ad contracts may not be sustainable. Let’s dig deeper, then, to see exactly ... Read More »