Tag Archives: Pushes

BE Exclusive: Creativity at test as FSSAI pushes new advertising norms

How far one can go with creative advertising when getting ‘hurt’ becomes a new normal? The recent ad campaign by Surf Excel on Holi celebrations saw a huge backlash after Twitteritis went all out criticising the ‘misleading’ ad causing ‘hurt’. The ad later disappeared silently. Creating successful advertising campaigns under the regulatory framework was already difficult with brand ambassadors even facing prosecution ... Read More »

Snapdeal promises higher salaries, job security to staff as investor SoftBank pushes for sale

New Delhi: Snapdeal founders Kunal Bahl and Rohit Bansal have reached out to employees promising them higher salaries compared to last year as the company heads towards a possible sell out in the coming weeks. In a letter to employees, the founders said while the company’s investors are “driving the discussions around the way forward”, their “top and only priority ... Read More »

Apple’s Phil Schiller Talks About iPhone, Says Competition Pushes Company to Do Better

On Monday, Apple celebrated 10 years since the launch of the original iPhone, and huge expectations have been set for the anniversary model – the iPhone 8. On this occasion, the company’s Senior Vice President of World Wide Marketing, Phil Schiller, gave an interview to Backchannel where he remembered the glorious days. Here, we take a look at some interesting ... Read More »

Prasar Bharti Pushes for TV Content on Mobiles

Prasar Bharati and the Information and Broadcasting ministry Thursday appeared to have a different approach on creation of a suitable technology “ecosystem” that can bring the TV content of the public broadcaster directly on mobile phones. Participating at an event, Prasar Bharati CEO Jawhar Sircar lamented that despite the public broadcasters’ efforts for over two years, the necessary conditions could ... Read More »