Tag Archives: Than

5 Reasons This 97-Year-Old Marketing Book Is More Relevant Than Ever

The 1923 book Scientific Advertising by Claude Hopkins spawned the modern world of direct marketing. It’s lauded by many legendary marketers and copywriters of the 20th century, including agency king David Ogilvy and legendary copywriter Gary Halbert, and its message has only become more relevant in the digital age. While controversy still brews over whether our attention spans have actually shortened, the opportunities to ... Read More »

Facebook’s plan to label state media is taking longer than expected

Facebook’s effort to label state-backed media has hit some snags. The social network was due to start labeling outlets in November, but CNN Business found that the company clearly missed the target, and didn’t have a specific answer as to when the transparency move might be ready. A spokesperson would only say that Facebook will “begin [labelling] soon,” and that there would be a gradual ... Read More »

Google slapped with more than $56 million in fines under new European privacy rules

Google has been fined more than $56 million over its advertising in Europe. France’s data privacy watchdog CNIL announced in a statement Monday that it was imposing a record sanction of 50 million euros on the U.S. tech giant due to “lack of transparency, unsatisfactory information and lack of valid consent for the personalization of advertisement.” An investigation into complaints filed against Google ... Read More »

Workplace wellness programmes benefit healthy employees more than others

A number of studies have pointed to the potential benefits of workplace wellness programmes — from increased gym use to decreased health-care spending. But what wasn’t clear was whether wellness programs are really making people healthier, or whether healthier people are more likely to enroll in them. A new study suggests it’s the latter. Long before this insight was revealed by science, it was ... Read More »

Call of Duty: Black Ops 4 to Get More Free Content Than Any Other Game in Call of Duty History – Report

HIGHLIGHTS Black Ops 4’s free content includes maps and specialists Themed events could allow access to premium maps The game is out on October 12 Call of Duty: Black Ops 4 is out on October 12 and in the run up to this it seems that the game will have a wealth of free content drops, so much so that Activision ... Read More »

Artificial Intelligence can better detect skin cancer than dermatologists

An artificial intelligence system can better detect skin cancer than experienced dermatologists, a study has found. Researchers trained a form of artificial intelligence or machine learning known as a deep learning convolutional neural network (CNN) to identify skin cancer by showing it more than 100,000 images of malignant melanomas (the most lethal form of skin cancer), as well as benign ... Read More »

Tuberculosis treatment, disease tolerance is better than killing the pathogen

Turns out, tolerating an infection without eliminating a pathogen is far more beneficial than simply killing it. According to a research conducted by the McGill University Health Centre, some scientists have taken a lesson from plant biologists about an ancient strategy involving the ability to ‘tolerate’ rather than ‘resist’ infection to maintain health. The concept, referred to as “disease tolerance,” ... Read More »

Whooping cough is happening more frequently than before. Here’s what to do

Turns out, whooping cough is more widespread than previously known. According to a study conducted by the Public Health Ontario, whooping cough cases are happening much more frequently than previously known, reinforcing the importance of up-to-date vaccinations to protect against illness and the spread of disease. Whooping cough (formally known as pertussis) is a highly contagious respiratory tract infection. In ... Read More »

Heart attacks at weekends more likely to kill young men than women

Even as the world grapples with the shocking death of Fiorentina captain and Italy international Davide Astori at the age of 31 reportedly due to cardiac arrest, a new study suggests that chances of young men dying of heart attack during the weekend are higher than women. Astori was found dead, reportedly of cardiac arrest on Sunday when the players ... Read More »

Young men more likely to suffer from mental illness such as depression, bipolar than women

Young men are more likely to experience first-episode psychosis, defined as the first manifestation of one or more severe mental disorders including schizophrenia, bipolar affective disorder, and depression, compared to women of the same age group, says a new study. The findings published in the journal JAMA Psychiatry also showed that ethnic minorities and people living in socioeconomically disadvantaged areas ... Read More »