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The Advertising Industry Must Act Now To Help Combat The Coronavirus

During this very challenging time, where is the coordinated leadership from the advertising industry? The advertising experts know how to effectively capture our attention, and communicate a convincing message? Jonathan Bernstein of Bloomberg Opinion points out that although there have been “… some quality PSAs already” we could use a “… more systematic effort….” We hear from the basketball star Steph Curry ... Read More »

Choosing A Digital Advertising Platform In The Age Of AI

Ads seamlessly integrated into the Facebook Feed, carefully customized to each user’s usual content. Instagram story ads popping up naturally as you swipe through your friends’ stories. Acquiring digital ads today is arguably much easier than it was in the past. With the exponential rise of technology and the increasing digitization of companies worldwide, the process of buying and selling ... Read More »

Advertising during the coronavirus crisis is not finger lickin’ good

As the spread of COVID-19 continues, the way we live our daily lives has fundamentally changed. How often did you actively think about when or where you last touched your own face? Had you ever washed your hands for the full 20 seconds? When was the last time every grocery and corner store in your area was long sold out ... Read More »

With a job fair for the LGBTQI community, corporate India takes a small step towards inclusivity

India Inc appears to have come out of the closet. On February 22, New Delhi hosted a job fair meant exclusively for members of the LGBTQI community. Called RISE, short for Reimagining Inclusion for Social Equity, it was a day filled with panel discussions about diversity and inclusion, masterclasses, movie screenings, and jobs. Over 1,000 applicants attended the fair that ... Read More »

Meet the desi aunty playing match-maker for Indian startups

One of the channels Indian startups use to make a dent globally is a well-heeled and networked diaspora that can make connections in Silicon Valley and elsewhere. A number of alumni and industry groups have tried to give this a structure over the years. An early attempt was the M&A Connect programme started by iSPIRT (India Software Product Industry Roundtable) ... Read More »

Skip the résumé race, crack a hackathon to land that dream job

BENGALURU : A few years ago, Akanshi Srivastava was the only woman in a Google Developers Group. Recently, she participated in a hackathon in Bengaluru organized by Skillenza for Indonesian on-demand services company Gojek. SheHack, as it was called, had only women. It felt good to be surrounded by women hackers, she says, because breaking stereotypes is what her generation loves ... Read More »

[Jobs Roundup] Enter the VC industry with these investment analyst job openings

The Venture Capital industry in India is on the surge, now more than ever, thanks to Indian startups finding their niche and subsequently their corresponding addressable markets. While VC firms might fall under the radar of the so-called FOMO (fear of missing out), heavy dependence falls upon the investment analysts or associates who carry out the due-diligence, sourcing of deals, ... Read More »

The Show That Never Ends

BREAKING BAD: As we mourned Walter White and Breaking Bad, we welcomed Frank Underwood in House of Cards. Entertainment required outings once. You’d have to drive to the theatre or concert hall. Today, however, the films you want to watch or the music you want to listen to are all available on the phone you hold. As a result, there ... Read More »

Where The Jobs Will Be In 2020

Resolved to land a new job in the new year? Although the U.S. economy is 110 consecutive months into its record-breaking stretch of job gains and the unemployment rate is at a 50-year low, hiring among employers in some areas is projected to soften. But that’s no reason to become one of the 80% of Americans who let their New Year’s resolutions ... Read More »

10 Tips for Adjusting to Changes in the Small Business Landscape

Over time, the tools, strategies, and processes that businesses use are likely to change. The end of the year is a perfect time for entrepreneurs to evaluate their current processes and make adjustments where necessary. If you’re working on changing things up for your business in 2020, these tips from members of the online small business community may help. Study ... Read More »