Tag Archives: The

Why empowered marketers will own the customer experience by 2020

By 2020, customer experience is expected to overtake both price and product as a key brand differentiator. A 280-character Twitter post, Instagram snap or Facebook update from a disgruntled consumer can destroy a brand’s long-built reputation and performance in an instant, so brands must deliver a consistent, connected, competitive customer experience. Those businesses that get this right are rewarded: 68% of ... Read More »

The benefits of taking an education loan and the need to strike a balance

A student loan would obviate the need to disturb your own investment portfolio and help preserve your financial goals, including retirement plans. Photo: ThinkStock Education is expensive, be it in India or overseas. However, as a parent, you are always in a quandary whether to tap into your savings or avail an education loan. In India, good quality higher education ... Read More »

How to control diabetes, study says this magic pill could help reverse the condition

Scientists have developed a less invasive and effective treatment for reversing type 2 diabetes, one that can offer the same benefits as surgery. In a study published in the journal Nature Materials, researchers administered an oral agent in rats to deliver a substance that could temporarily coat the intestine to prevent nutrient contact with the lining in the proximal bowel and ... Read More »

11 Unusual LinkedIn Hacks Used by the Pros

Through the years, LinkedIn continues to grow as a platform to generate quality leads for businesses. In fact, 80% of B2B leads come from LinkedIn, and fully 79% of B2B marketers say that Linkedin has been an effective avenue for lead generation. Whatever your business goals are, whether to have wider visibility, to increase product sales, to improve customer service or to grow brand awareness, there is so ... Read More »

I Took the iPhone SE on a Trip and It’s Still a Great Secondary Phone

HIGHLIGHTS The iPhone SE was first launched in March 2016 Performance and camera quality is great for a two-year old phone An iPhone SE 2 is expected around September this year The iPhone SE 2 has recently been tipped for a launch in September this year, as dozens of leaks and rumours continue to circulate the Internet. Interestingly, one of the most notable aspects ... Read More »

Switch off the smartphone, light exposure during sleep affects metabolism

Being exposed to light at night can wreak havoc on your sleep cycle, but that’s not the only cause for concern. A new study done by the American Academy of Sleep Medicine says that light exposure at night can also impact your metabolism. According to the study, chronic overnight light exposure could have long-term effects on metabolic function. “Our preliminary ... Read More »

‘I am not the type of parent I thought I’d be’

Ciara O’Brien and co: “I try to enjoy almost all of it, because I’m reliably informed this stage passes quickly, and before I know it, they’ll be either ignoring my existence or telling me they hate me.” I am not the type of parent I thought I’d be. Let’s be honest, is there anyone out there who would say they ... Read More »

WHERE ‘SOLO’ FITS INTO THE OVERALL ‘STAR WARS’ TIMELINE

The Star Wars saga famously takes place “a long time ago,” but trying to pinpoint where each movie fits into the overall timeline can be as difficult as making the Kessel Run in less than 12 parsecs. While we’ve known since its inception that Solo, the new anthology film depicting the exploits of a young Han Solo, takes place sometime before the original trilogy, the Ron ... Read More »

Using AI To Close The Skills Gap In Marketing

Shutterstock With customer needs growing, marketers are expected to deliver excellence across dozens of services, but this just isn’t possible for any singular human or even most teams. Between social media, analytics, data science, search engine optimization and other increasingly digital skill sets, modern marketers must wear more hats than any one head can balance. The industry now needs more ... Read More »

Verizon CMO Believes This Is The Future Of Marketing

Today, CMOs are spending more time on addressing a wider scope of organizational issues. For example, this may mean looking at how to complete a digital transformation. Or, it could involve devising new solutions that more effectively target the right audience. Finally, this action might require looking at issues that go beyond the impact they have on marketing. Recently, Diego Scotti, ... Read More »