Tag Archives: The

How To Thrive In The Hybrid Job Economy

Even though the job market is booming and unemployment remains at or near record lows, there are signs that this favorable environment may be waning. Automation is accelerating, eliminating jobs that have always been performed by humans. For the jobs that remain, many will become almost unrecognizable combinations of formerly separate positions. A 2019 report from Burning Glass Technologies argues ... Read More »

Apple’s ad agency has layoffs as the company beefs up its in-house ads group

Apple’s dedicated ad agency is cutting staff. Media Arts Lab, a unit within Omnicom Group agency TBWA that’s dedicated to Apple advertising, laid off several staffers Monday. The company wouldn’t say how many were laid off, but a report from Bloomberg, which first broke the news, placed the number at 50. “Yesterday was a difficult day, as we had to part with some of ... Read More »

Looking For A Flexible Job? Five Ways To Ace The Job Interview

October is National Work and Family Month. October 15 is National Flex Day, which started in 2013 by flexible jobs career site FlexJobs to call attention to the need for flexible work. If you’re interested in working flexibly, you don’t necessarily have to leave your job to get more flexibility in your career. However, if your current job doesn’t lend itself to ... Read More »

Take a peek at the future of media and entertainment at Disrupt SF

Where does tech end and media begin? It can be hard to find the dividing line, particularly as tech companies move into the media business, and as big Hollywood blockbusters are increasingly created on computers. So even though TechCrunch’s Disrupt SF event (happening next week!!) is ostensibly a tech conference, we’ll have plenty of big names from the worlds of media and ... Read More »

Can The Advertising Industry Stop Perpetuating Harmful Gender Stereotypes?

During the Advertising Week in New York this week, how advertisers respond to gender stereotyping will likely be a topic of discussion. Under the UK’s new gender stereotyping rules that went into force in June, the first advertisements featuring “harmful gender stereotypes” were officially banned last month. What defines ‘harmful gender stereotypes’ and who can decide? Advertisements are now being banned on ... Read More »

‘This Is Us’ cast takes in the merriment at Entertainment Weekly’s Emmys party

Cameras flashed as Mandy Moore met up with three of her TV children from “This Is Us” — Parker Bates, Niles Fitch and Mackenzie Hancsicsak — after making her way into Sunset Tower Hotel in West Hollywood for Entertainment Weekly’s pre-Emmys soiree. Not only is Moore one of the show’s seven actors nominated for Emmys — in her case, as lead actress ... Read More »

All the new health & fitness features coming to iOS 13 & watchOS 6

The Health app Launching the Health app, it looks immediately different from that seen in iOS 12. No longer do four tabs span the bottom —they have been replaced with only two for Summary and Browse. Summary View The Summary view brings all relevant information to the front, populated by the health metrics you track. This can be dependant on what ... Read More »

RIP: Google+ is officially dead as Google pulls the plug on consumer accounts

It’s official. About eight years after it’s debut, Google has officially pulled the plug on its social network, Google+. We’ve known for quite some time that today would mark the end of Google+, and mid-day on April 2nd, the company pulled the plug on the network’s consumer version. If you head over to plus.google.com right now, you’ll no longer be greeted with ... Read More »

The Real Reason Sales and Marketing Teams Use AI

Did you know that only one percent of cold calls even lead to an appointment, according to a popularly cited study by Baylor University’s Keller Center for Research? The problem with cold calling is that it lacks a personal touch. Most of the time, the sales rep doesn’t offer anything the customer wants, because they don’t know what they want. You may ... Read More »

Here’s why the demand for diversity is driving digital marketing success

American society isn’t just more diverse than it’s ever been – that diversity is now highly visible. More than ever, consumers are demanding marketing that pays attention to representation and shows the American public as it is: A huge and varied spectrum of races, bodies, genders and socioeconomic classes. It’s understandable that some companies are struggling with these new standards – after all, things ... Read More »