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EC asks media to telecast exit polls only after completion of last phase of Lok Sabha elections

The Election Commission (EC) has said, exit polls can only be telecast on the evening of 19th May after the last phase of Lok Sabha elections gets over. The poll panel has issued an advisory to the media in which websites and social media platforms were included for the first time. It said, TV, radio channels, cable networks, websites and ... Read More »

Simpler GST turns out to be bad business for India’s tax consultants

MUMBAI: For a newly minted partner in one of the Big Four professional services firms, becoming a stay-at-home dad had never crossed his mind. That, until last month. He had joined the company as a partner in 2016, with a 30% pay hike, from a rival firm. With an eight-figure salary, a chauffeur-driven, high-end German car and a penthouse in ... Read More »

This week in IT: Could the Facebook founder’s recent blog post be an answer to India’s data localisation mandate?

Facebook founder Mark Zuckerberg in his blog post on March 7 spoke about company’s way forward, privacy and data storage among others. Zuckerberg said, “People want to know their data is stored securely in places they trust. Looking at the future of the internet and privacy, I believe one of the most important decisions we’ll make is where we’ll build data centers ... Read More »

No headwinds for marketing to women

Shelley Lazarus, when she became chief executive of Ogilvy in 1997, said during an interview to The New York Times, “I don’t underestimate the fact that it made me very visible, that I added value (in the client meetings) because I had the right hormones going through my blood as the people we were selling to. I could say, ‘As ... Read More »

Theory vs. Reality: How to Solve Your Marketing Strategy Problems

English poet Robert Burns once said, “The best-laid plans of mice and men often go awry.” Nowhere is that saying truer than in marketing. Marketing professionals know that drafting a good strategy for reaching your customers and boosting business can often be an exercise in futility. There are dozens of established marketing strategies, all of which serve a purpose connecting ... Read More »

How To Save Advertising – Fewer Decisions Based On Bean Counting

Ami Hasan originally studied architecture but later switched to advertising and he is one of the few advertising people who have successfully worked as an Art Director, copywriter, account director, Creative Director, managing director and chairman. During his entrepreneurial career of about 20 years he has started two creative agencies and later sold them to big multinational advertising companies. He sat ... Read More »

How to Protect Your Small Business from Social Engineering Attacks

No business is safe from social engineering attacks, that includes small businesses. Believing that their company isn’t a possible target is the first mistake that makes small businesses vulnerable. They assume that cyber attackers are only looking at large corporations as prey. True, these big companies provide a bigger target, but cyber attackers don’t discriminate. One should also take into ... Read More »

Sports to education, it’s still game, set, match Andre Agassi

MUMBAI: At the turn of the millennium, American tennis legend Andre Agassiscorched the courts with his formidable forehand returns. Years later — and well into his retirement from professional tennis — the 48-year-old former world number one is still hitting it hard, with a string of investments in education and sports-related startups. The winner of eight Grand Slam titles, along with his associates, has deployed ... Read More »

7 Tips to Conduct Your Business Money with Full Security

When you’re doing business, doing things online is the way to be. Without the internet, you can’t reach a broader business base, stay connected with international customers and even save on admin costs. However, with a plethora of opportunities, the online world also brings a lot of security threats for a business on the table. But prevention is better than ... Read More »

Pipped to the post for CBI top job, Rina Mitra becomes West Bengal’s security advisor

Rina Mitra could have become the first female CBI chief but failed to make the cut due to a day’s delay in the selection process. Recently retired, Mitra was a 1983 batch IPS officer of the Madhya Pradesh cadre, before she was appointed as the state’s principal internal security advisor by West Bengal Chief Minister Mamata Banerjee. The former IPS ... Read More »