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3 Major Marketing Trends to Look Out for in 2019

This year has been prophesied by many to be the best year yet for the internet and digital marketing. However, if we consider the trends, every year has been increasingly better than the other for the last few years, so these are more statements of the obvious than prophecies. Over the last two years, we have seen some subtle shifts in customer reaction ... Read More »

Facebook advertising rules to become stricter for Lok Sabha election

San Francisco: Facebook Inc told Reuters on Tuesday that it would extend some of its political advertising rules and tools for curbing election interference to India, Nigeria, Ukraine and the European Union before significant votes in the next few months. As the largest social media service in nearly every big country, Facebook since 2016 has become a means for politicians and ... Read More »

Expect to nearly treble sales in India in 2019: Lamborghini

Italian super sports car maker Lamborghini expects to nearly treble sales in India in 2019, a year ahead of its previous plans, riding on the back of its new super luxury SUV Urus, a top company official said. With nine months of the waiting period for Urus for 2019, Automobili Lamborghini India is also confident of becoming the leader in ... Read More »

What Matters When It Comes To Advertising: Connections Outpace Budget

Toni Fitzgerald Contributor Media I cover the business of television An outtake from one of three ads produced by Sandwich Video for a study by Wistia.Wistia Do you need to spend more on an advertisement for it to be effective? At a time when TV networks have become more saturated with commercials than ever before, this seems like a salient ... Read More »

Use Of Multiple Social Media Platforms Linked To Depression: Everything You Should Know

We all have multiple social media platform apps installed on our phones. Some of the most common social media apps which people use include Facebook, Whatsapp, Instagram and Snapchat. A lot of time is spent (often wasted) on browsing through social media feeds. And if a recent study is to be believed, using multiple social media platforms can lead to ... Read More »

Instagram Adds New Stickers to Let Users Ask Questions in Live Videos, Share Music, and More

Instagram has added a number of new interactive features to its Stories format. The new features enable Instagram users to ask for music recommendations from their followers, answer questions during a live stream, and more. The update is being rolled out on both Android and iOS starting today. The Facebook-owned company announced these new features in a blog post on ... Read More »

7 Arrested For Using Mobile Phones To Cheat At Government Job Exam

Police said candidates were caught using mobile phones and Bluetooth headsets. (Representational)   Kolkata: Seven candidates appearing for a government recruitment examination at a Kolkata-based college were caught cheating using mobile phones and Bluetooth headsets, police said on Monday. “The recruitment exam for judicial clerkship was being conducted on Sunday when officials of Heramba Chandra College caught candidates cheating using mobile ... Read More »

How Sony’s ‘Spider-Man: Into the SpiderVerse’ uses AR to put a new spin on a beloved superhero

Sony Pictures Miles Morales leaps from a building in ‘Spider-Man: Into the Spider-Verse’ There’s a new Spider-Man on the block, and his concept of high technology doesn’t involve an automated costume. In the age of the blockbuster movie, it’s a given that extravagant special effects are a big part of driving the narrative. With its wildly successful “Avengers” franchise, Marvel ... Read More »

HCL Tech To Buy Select IBM Products In 12,700 Crore-Rupees All-Cash Deal

The transaction, subject to regulatory reviews, is slated to close by mid-2019, HCL Technologies said. NEW DELHI: IT company HCL Technologies Friday said it will acquire select IBM software products for over Rs. 12,700 crore ($1.8 billion) in an all-cash deal. The transaction, subject to “completion of applicable regulatory reviews”, is slated to close by mid-2019, HCL Technologies said in ... Read More »

Mortgage rates drop to 2-month low—an unexpected holiday gift to housing

Americans may be losing money in their stock portfolios this week, but they are gaining purchasing power in the housing market. Mortgage rates are falling sharply, as investors head to the relative safe haven of the bond market. Mortgage rates follow loosely the yield on the 10-year U.S. Treasury. The average rate on the popular 30-year fixed has fallen 21 ... Read More »