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The Advertising Industry Must Act Now To Help Combat The Coronavirus

During this very challenging time, where is the coordinated leadership from the advertising industry? The advertising experts know how to effectively capture our attention, and communicate a convincing message? Jonathan Bernstein of Bloomberg Opinion points out that although there have been “… some quality PSAs already” we could use a “… more systematic effort….” We hear from the basketball star Steph Curry ... Read More »

How in-app advertising is being leveraged to attract consumer attention

Everything the consumer does today is simply a tap and a swipe away on their smartphones. There is an app for everything and they are an integral part of a consumer’s daily routine. It is no longer just an urban phenomenon, according to GroupM and MMA’s ‘Mobile Marketing Ecosystem Report 2020’ in both rural and urban India, 99% of users ... Read More »

Amid coronavirus outbreak, VC firms tell startups to brace for uncertainty

Bengaluru: As Covid-19 continues to spread across the world and in India, creating curbs on travel and large business events, venture capital (VC) firms are advising startups and their portfolio companies to conserve cash and spend less, and brace for a possible uncertain fund-raising environment. “What we are witnessing is possibly a once-in-a-lifetime event, which will, almost certainly, deliver the global economy a ... Read More »

LinkedIn makes all job interviews virtual due to coronavirus

LinkedIn is informing job candidates that they have the option to conduct their interviews virtually or delay it until an unspecified date in the future out of caution for the ongoing novel coronavirus outbreak, according to an email sent to one applicant from LinkedIn’s staffing team. “In light of the recent coronavirus outbreak and with everyone’s health being LinkedIn’s #1 ... Read More »

How to Create a Successful Influencer Marketing Campaign

When you’re planning how to create a successful influencer marketing campaign, there are many factors that come into play. From what influencer marketing is in 2020 to what to include in an influencer marketing contract to whether you need an influencer marketing platform, it can be overwhelming to plan a strategy that is right for your brand. The buzz around influencer marketing is echoing loud ... Read More »

Holding on to a job after age 50 isn’t always easy

You have 15 or fewer years until retirement, you have a sound retirement financial plan that is adequately funded, and you’re counting down the years. And then, out of the blue, you’re let go. Your retirement financial plan becomes suddenly irrelevant, since it had assumed several more years of peak earnings, along with commensurately larger contributions to your 401(k). Your ... Read More »

Startups need to think of opting for IPO: Kris Gopalakrishnan

KOCHI: Infosys co-founder and Axilor Ventures Chairman Kris Gopalakrishnan on Friday made a strong case for startups to think of Initial Public Offering (IPO) in order to tackle the fund crunch situation and provide longevity to their fledgling enterprises. “Startups are hesitant to do IPO, which is not difficult. My biggest issue with the startup ecosystem today is that they are not doing an IPO. Let ... Read More »

Infra development through PPP to spur growth, create job; Projects worth Rs 27,514 cr in FY20 till date

NEW DELHI: Infrastructure development through pubic-private partnership spurs economic growth besides crating jobs and a related committee has approved projects worth Rs 27,514 crore this fiscal till date, a budget document said. It also said that government’s push towards infrastructure projects is expected to boost capital expenditure by 1.9 per cent of GDP by 2022-23. Finance Minister Nirmala Sitharaman had tabled the Union Budget ... Read More »

Are you looking for a job? Log in to these 4 HR tech platforms providing niche jobs in India

Are you looking for a job? Log in to these 4 HR tech platforms providing niche jobs in India With a number of career options/companies available, the job search is the most daunting task now a day. Looking for a job change is really challenging as it requires a lot of research & time investment. Thanks to the explosion in ... Read More »

HDFC to invest ₹100 crore every year in tech startups: Deepak Parekh

NEW DELHI : Mortgage finance major HDFC is mulling to invest up to ₹100 crore per year in technology startups, its chairman Deepak Parekh said on Tuesday. The largest mortgage lender will install a dedicated team understanding the startup ecosystem to do the investments, he said. The announcement comes at a time when there is a lot of focus on the policy front to ... Read More »