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Theory vs. Reality: How to Solve Your Marketing Strategy Problems

English poet Robert Burns once said, “The best-laid plans of mice and men often go awry.” Nowhere is that saying truer than in marketing. Marketing professionals know that drafting a good strategy for reaching your customers and boosting business can often be an exercise in futility. There are dozens of established marketing strategies, all of which serve a purpose connecting ... Read More »

How To Save Advertising – Fewer Decisions Based On Bean Counting

Ami Hasan originally studied architecture but later switched to advertising and he is one of the few advertising people who have successfully worked as an Art Director, copywriter, account director, Creative Director, managing director and chairman. During his entrepreneurial career of about 20 years he has started two creative agencies and later sold them to big multinational advertising companies. He sat ... Read More »

How to Protect Your Small Business from Social Engineering Attacks

No business is safe from social engineering attacks, that includes small businesses. Believing that their company isn’t a possible target is the first mistake that makes small businesses vulnerable. They assume that cyber attackers are only looking at large corporations as prey. True, these big companies provide a bigger target, but cyber attackers don’t discriminate. One should also take into ... Read More »

Sports to education, it’s still game, set, match Andre Agassi

MUMBAI: At the turn of the millennium, American tennis legend Andre Agassiscorched the courts with his formidable forehand returns. Years later — and well into his retirement from professional tennis — the 48-year-old former world number one is still hitting it hard, with a string of investments in education and sports-related startups. The winner of eight Grand Slam titles, along with his associates, has deployed ... Read More »

7 Tips to Conduct Your Business Money with Full Security

When you’re doing business, doing things online is the way to be. Without the internet, you can’t reach a broader business base, stay connected with international customers and even save on admin costs. However, with a plethora of opportunities, the online world also brings a lot of security threats for a business on the table. But prevention is better than ... Read More »

Pipped to the post for CBI top job, Rina Mitra becomes West Bengal’s security advisor

Rina Mitra could have become the first female CBI chief but failed to make the cut due to a day’s delay in the selection process. Recently retired, Mitra was a 1983 batch IPS officer of the Madhya Pradesh cadre, before she was appointed as the state’s principal internal security advisor by West Bengal Chief Minister Mamata Banerjee. The former IPS ... Read More »

‘We Are in an Era Where the Media Has Itself Become a Threat to Democracy’

Two years ago, we launched The Wire Hindi with a small team and big dreams. How has the experience been so far? What have we achieved, or not? Before we begin to discuss these questions, we need to know about the time in which the idea of The Wire Hindi was born. It is also important that we talk about the era in which ... Read More »

Support for Nifty at 10,777; PSU banks, media stocks to remain under pressure

Chandan Taparia Nifty index had a volatile Budget day but overall witnessed strong recovery of 400 points from recent swing low of 10,583 to 10,983 zones in last four sessions. It corrected from higher zones in the last week but again managed to attempt the same key hurdle area. It formed a Bullish candle on weekly while a High Wave ... Read More »

Budget Impact: Job market to see incremental growth

Kolkata: The government’s push to woo the middle class and farmers in its final budget before elections may not result in the creation of significant formal job opportunities in the short term. Incremental job creation is likely to happen primarily in consumption-led sectors — where increased disposable income in the hands of consumers from tax sops could boost demand — ... Read More »

Education bill would expand state’s power to intervene in struggling schools

Governor Charlie Baker’s new education proposal would expand the power of the state to intervene in struggling schools, opening up a major front in the coming Beacon Hill debate over how best to revamp the state’s troubled school funding formula. Teachers and other education advocates slammed Baker’s plan, which includes enabling the commissioner of the Department of Elementary and Secondary ... Read More »