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Jokowi suggests universities to offer social media program

The President himself is very active on social media as he does video blogging on his YouTube channel and regularly updates his Facebook, Twitter and Instagram accounts. (Shutterstock/File) Amid his busy schedule, President Joko “Jokowi” Widodo made time to attend the 60th Dies Natalis anniversary of Padjadjaran University (Unpad) in Bandung held on Sept. 11 at the Graha Sanusi Hardjadinata, Unpad. ... Read More »

How to Ace This Year’s Back-to-School Email Marketing Campaign: A Study Guide

The days are getting shorter, the air is becoming crisp, and despite the wishes of kids and adults alike, the sun is definitely setting on summer. While waving goodbye to a season characterized by great weather, seemingly endless vacations and relaxation is no walk in the park, the end of summer does have it perks, the most notable being back-to-school shopping. ... Read More »

How To Use LinkedIn To Land Your Dream Job

Shutterstock With all the networking sites out there, LinkedIn is still my favorite resource to recommend to my clients. And while I know that not everyone is as jazzed as I am about Linkedin (as a career coach, I can’t help it!), it’s powerful and worth learning. Not only can you view an array of opportunities on the market, but ... Read More »

What you need to know in advertising today

Facebook wants to turn Instagram Stories into the next big ad platform, and is trying to get brands of all sizes embrace it. The company today unveiled a number of updates that make it easier for brands and businesses of all sizes to advert ize on the platform, including a new uploading tool that lets marketers who already produce Instagram ... Read More »

Hurricanes Harvey and Irma Highlight Small Businesses’ Need to be Prepared

With recovery starting after Hurricane  Harvey in Houston and Floridians just beginning to emerge after Hurricane Irma, it a good reminder for  small businesses everywhere to rethink their preparedness.  Meanwhile businesses in both locations will be facing the challenge to try to rebuild. Small Businesses After Disasters Big box retailers and huge businesses in the area are more likely to have ... Read More »

Siri, Google Assistant, Alexa Said to Be Vulnerable to New ‘Dolphin Attack’

HIGHLIGHTS This hack uses ultrasound frequencies to attack AI assistants Alexa, Siri, Google Assistant, Samsung S Voice are vulnerable to it Researchers advice OEMs to stop supporting frequencies above 20KHz Almost every other day researchers find new hacks to get into your smartphones, gadgets, and smart devices. Now, a group from China’s Zheijiang University have found a new way to ... Read More »

Digital Advertising Spends To Triple In Next 3 Years

Thanks to explosive growth in smart phones, rapid internet penetration and cheaper data rates, there is some good news for all digital platforms. Digital advertising spends are set to triple very quickly to cross Rs 23,790 crore by 2020 from Rs 6,830 crore in 2016. Also, as the percentage share of the overall advertising pie, the share of digital advertising ... Read More »

Facebook Watch Video Platform Now Available to All Users in the US

HIGHLIGHTS Facebook has rolled out Watch to every US citizen Users in the US will now see a TV icon in the mobile app, desktop site For now, Facebook is primarily highlighting reality shows After testing the feature with a select few users, Facebook has now rolled out “Watch” – a redesigned video platform for creators and publishers – to every US ... Read More »

The Apostle to the Media

When a public person you know and care for dies too soon, there is a temptation to elevate their historical significance, to cast them as an era’s representative figure in order to persuade easily distracted readers to pay closer attention to the life they lived. I’m going to give in to that temptation in this column. In the life of Michael ... Read More »

5 Elements Many Retailers Miss When It Comes To Marketing

Shutterstock Nearly every retailer has a marketing strategy, but they’re not always as effective as we’d like. According toEconsultancy, only 22 percent of businesses were satisfied with their conversion rates in 2016. Striking a balance between working on your business and working in your business can be tough. When you get dragged into the day-to-day tasks, it’s easy to miss the bigger picture, causing your ... Read More »