I’ve been writing a lot lately about the importance of marketing strategies, marketing messaging, differentiation, stories and what…
Why
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Advertising has, historically, employed few scientists, but in spite of this it has also been an industry…
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By 2020, customer experience is expected to overtake both price and product as a key brand differentiator. A…
Reclaiming the lost glory — this is how actor Bobby Deol’s journey can be summed up. One…