Tag Archives: Why

Why Is Marketing Strategy And Messaging Critical To Lead Generation?

I’ve been writing a lot lately about the importance of marketing strategies, marketing messaging, differentiation, stories and what you’re saying about your business. Most people think this is a lot less important than the tactics associated with the distribution of these messages. I’m not sure I agree. As my business partner likes to say, “If you don’t have anything interesting to ... Read More »

Two Reasons Why Waiting To Buy a Home Will Cost You

If you’re a homeowner who’s decided your current house no longer fits your needs, or a renter with a strong desire to become a homeowner, you may be hoping that waiting until next year could mean better market conditions to purchase a home. To determine whether you should buy now or wait another year, you can ask yourself two simple ... Read More »

Why are we killing Mother Earth?

On World Environment Day 2019, let us make a pledge to save the ground we walk on, the air we breathe, the trees that give us life and the animals that make it possible for the world to live and thrive. On June 5th 2019, the world celebrates World Environment Day. As it does every year and has done for ... Read More »

Here’s why the demand for diversity is driving digital marketing success

American society isn’t just more diverse than it’s ever been – that diversity is now highly visible. More than ever, consumers are demanding marketing that pays attention to representation and shows the American public as it is: A huge and varied spectrum of races, bodies, genders and socioeconomic classes. It’s understandable that some companies are struggling with these new standards – after all, things ... Read More »

Do you have a PPF account? Here is why you should extend its tenure after 15 years lock-in period

Public Provident Fund (PPF) is one of the most preferred long-term savings scheme as it is not a risky investment; it also offers complete tax-free benefits. For the quarter ending December, the interest on PPF account stands at 8 per cent. The popular scheme has an initial lock-in period of 15 years but can be extended in block of five ... Read More »

Why we can’t give up on the ‘science’ of advertising

Advertising has, historically, employed few scientists, but in spite of this it has also been an industry that has often used theories and ideas that have the appearance of science as part of its armoury of tools to impress clients and sell more ads. Today, every planner worth their salary is expected to have a point of view on Byron ... Read More »

6 lesser-known reasons why you may be getting a headache

There are different types of headaches and different factors causing it. So, a headache caused during a migraine will be different from the headache caused by eating something very cold. Here are 5 lesser-known causes of headaches: * Migraine: Migraines cause recurring types of headaches that can be severe and accompanied by nausea and vomiting. Triggers for this could be stress, hormonal changes, ... Read More »

Body image issues are affecting young kids as well, here’s why

Having issues with body image is a problem that a lot of people deal with. It mostly stems from unrealistic body ideals. The issue not only affects adolescents and adults, but kids as well. A recent study found a connection between hormones and body satisfaction in young pre-pubescent children. The study examined data from more than 1,100 girls and boys ... Read More »

Why empowered marketers will own the customer experience by 2020

By 2020, customer experience is expected to overtake both price and product as a key brand differentiator. A 280-character Twitter post, Instagram snap or Facebook update from a disgruntled consumer can destroy a brand’s long-built reputation and performance in an instant, so brands must deliver a consistent, connected, competitive customer experience. Those businesses that get this right are rewarded: 68% of ... Read More »

I would see my fans everywhere and wonder why am I not getting work, says Bobby Deol

Reclaiming the lost glory — this is how actor Bobby Deol’s journey can be summed up. One of the biggest stars in the 1990s and early 2000s, he confesses he ‘lost his way’ somewhere after that, but with biggies such as Housefull 4 and Yamla Pagla Deewana 3 in hand, things can only get better. Excerpts from an interview: Your ... Read More »