Tag Archives: Why

Do you have a PPF account? Here is why you should extend its tenure after 15 years lock-in period

Public Provident Fund (PPF) is one of the most preferred long-term savings scheme as it is not a risky investment; it also offers complete tax-free benefits. For the quarter ending December, the interest on PPF account stands at 8 per cent. The popular scheme has an initial lock-in period of 15 years but can be extended in block of five ... Read More »

Why we can’t give up on the ‘science’ of advertising

Advertising has, historically, employed few scientists, but in spite of this it has also been an industry that has often used theories and ideas that have the appearance of science as part of its armoury of tools to impress clients and sell more ads. Today, every planner worth their salary is expected to have a point of view on Byron ... Read More »

6 lesser-known reasons why you may be getting a headache

There are different types of headaches and different factors causing it. So, a headache caused during a migraine will be different from the headache caused by eating something very cold. Here are 5 lesser-known causes of headaches: * Migraine: Migraines cause recurring types of headaches that can be severe and accompanied by nausea and vomiting. Triggers for this could be stress, hormonal changes, ... Read More »

Body image issues are affecting young kids as well, here’s why

Having issues with body image is a problem that a lot of people deal with. It mostly stems from unrealistic body ideals. The issue not only affects adolescents and adults, but kids as well. A recent study found a connection between hormones and body satisfaction in young pre-pubescent children. The study examined data from more than 1,100 girls and boys ... Read More »

Why empowered marketers will own the customer experience by 2020

By 2020, customer experience is expected to overtake both price and product as a key brand differentiator. A 280-character Twitter post, Instagram snap or Facebook update from a disgruntled consumer can destroy a brand’s long-built reputation and performance in an instant, so brands must deliver a consistent, connected, competitive customer experience. Those businesses that get this right are rewarded: 68% of ... Read More »

I would see my fans everywhere and wonder why am I not getting work, says Bobby Deol

Reclaiming the lost glory — this is how actor Bobby Deol’s journey can be summed up. One of the biggest stars in the 1990s and early 2000s, he confesses he ‘lost his way’ somewhere after that, but with biggies such as Housefull 4 and Yamla Pagla Deewana 3 in hand, things can only get better. Excerpts from an interview: Your ... Read More »

Mummy blogs: Why they won’t help you be a better parent, but these services can

PHOTO: Parents fear they’ll be judged if they admit to struggling with parenting, but those that don’t get help can become isolated.(Flickr: Kat Grigg) Mummy blogs and parenting forums have cornered the market on family advice, but research has found many people won’t seek help because of a fear of judgement. The pressure to portray a perfect family image is blocking ... Read More »

Here’s Why Call of Duty: Black Ops 4 Doesn’t Have a Single-Player Campaign

HIGHLIGHTS Black Ops 4 is out October 12 It’ll be available on PC, PS4, and Xbox One Black Ops 3 player trends led to lack of single-player Call of Duty: Black Ops 4 won’t have a single-player campaign, developer Treyarch confirmed in its reveal on Thursday, instead choosing to focus on multiplayer modes. And in an interview later that day, co-studio head Dan Bunting ... Read More »

Fish is the healthiest food you can include in your diet. Here’s why

Almost every nutritionist worth her salt will tell you to consume more fish to reach your weight loss and fitness goals. Fish, they say, is the healthiest food you can include in your diet. However, until now, the reasons were not clear why dieticians and nutritionists included fish in most healthy diet. Omega 3 and -6 – present in large ... Read More »

Don’t exercise 3 hours before bedtime, here’s why it will do you no good

Working out in a gym will do you no good if you are not smart about your fitness routine. Turns out, working out late can have an adverse effect on your health since it could disrupt your sleep cycle and impact your lifestyle. Contrary to popular belief that late-night workout can tire your body and help you sleep like a ... Read More »