Tag Archives: What

NO ONE KNOWS WHAT A SELF-DRIVING CAR IS, AND IT’S BECOMING A PROBLEM

“WE HAVE NOW self-driving cars.” So declared no less an authority than the United States’ chief of transportation, Secretary Elaine Chao, in a May interview with Fox Business. “They can drive on the highway, follow the white lines on the highway, and there’s really no need for any person to be seated and controlling any of the instruments.” This is wrong. Today, you can ... Read More »

What you need to know in advertising today

Facebook wants to turn Instagram Stories into the next big ad platform, and is trying to get brands of all sizes embrace it. The company today unveiled a number of updates that make it easier for brands and businesses of all sizes to advert ize on the platform, including a new uploading tool that lets marketers who already produce Instagram ... Read More »

What America would look like if it guaranteed everyone a job

People Demanding Action Imagine if a well-paying job, with benefits and a high enough salary to pay for rent, transportation, and food, were a human right. Imagine the US federal government established a policy whereby anyone who didn’t have a job and wanted one could go into a local office for a government agency — call it the Works Progress Administration — ... Read More »

What you need to know in advertising today

A group of ad tech heavyweights and top brands are betting thatblockchain , the distributed ledger technology that underpins the cryptocurrency bitcoin, can fix all that ills digital advertising. The startup Amino Payments has lined up support from ad tech giants like AppNexus and marketers like T-Mobile, and is hoping that blockchain can reduce fraudulent web ads and bring clarity to the murky ... Read More »

What you need to know in advertising today

Here comes Facebook TV. After unveiling its shows initiative earlier this month , Facebook will be making its new hub for videos available to most of its US users over the next few days. Called Watch, the new area includes a wide range of videos of varying lengths, including scripted series, live shows that feature hosts responding in real time to viewer ... Read More »

What every woman should know about using scented tampons and pads

Period stigma is real and has, for decades, been (wrongly) convincing women they are “unclean” during their time of the month. The fear of having a smelly situation down there is what helps sell products like vaginal douches and scented tampons and pads. All that marketing might have you wondering if period stank is a real problem that actually needs ... Read More »

What you need to know in advertising today

After eschewing banner ads for years , BuzzFeed is finally embracing them. BuzzFeed will start showing people display ads that will be bought and sold using third-party ad technology on a global basis. The move is a bid to tap into its scale and monetize its owned-and-operated platforms more effectively. To read more about what prompted BuzzFeed to have a ... Read More »

What the fitness industry says … and what it really means

Self improvement is about hard work, not cutting corners – but fitness marketing might have you believe otherwise CREDIT: GETTY You see this dishy looking guy? His name was George Hackenschmidt and he was an early 20th Century bodybuilder, wrestler, and strongman. Hackenschmidt is often credited with inventing the modern bench press, the hack squat, and the bear hug. He was unimaginably strong, ... Read More »

Sarahah App: What Is It, and Why Is Everyone Talking About This Anonymous Messaging App?

HIGHLIGHTS Sarahah is an anonymous messaging app You can send messages even without logging in There are concerns of cyberbullying in this anonymous setting The Sarahah app has taken hold in the social media sphere over the past week, joining trends such as Prisma app that rose quickly in public consciousness. Whether it will remain a hit or fade away in a ... Read More »

What is social media and how did it grow so quickly?

You’re more likely than not to have used social media recently, and it’s also likely that the time you’ve spent on the platforms has clocked up at least several hours a month. For instance, 99 per cent of people aged 16-24 in the UK in 2016 said they had used social media within the past week, while they spent close to an hour ... Read More »