India’s foremost advertising community, The Advertising Club, has unveiled the much-awaited nomination list for Marquees 2017. Presented by News18 India, powered by COLORS and MTV and partnered by One India in its debut edition, Marquees 2017 nomination list includes thought leaders who have been category game changers and innovators.
The awards have been adjudged by industry stalwarts including Harsh Goenka, Chairman – RPG Enterprises, Ronnie Screwvala, Co-Founder – UpGrad; Agnello Dias – Chairman & Co-Founder, Taproot India; Naveen Chopra – Ex COO, Vodafone & Sr Advisor, TPG Capital; Dilip Cherian – Founding Partner, Perfect Relations and CVL Srinivas, CEO South Asia – GroupM. These stalwarts along with Sanjiv Mehta, CEO and Managing Director, Hindustan Unilever Limited as jury chair.
Speaking about the nomination list, Raj Nayak, President, The Advertising Club said, “The diverse jury panel has nominated path breaking marketers who each played an instrumental role in redefining benchmarks in their respective categories. The brands that have been nominated have been credited with curating campaigns that have facilitated social and behavioural change.”
Talking about Marquees 2017 nomination list, Partho Dasgupta, Chairman, Marquees 2017 said, “Marquees 2017 jury has nominated marketers and brands who have challenged the conventional communication paradigm. We would like to congratulate the nominees for making it to the coveted list of the debut edition of the marquees, curated after extensive deliberation and discussion by the esteemed jury panel.”
Category | S. NO | Nominee | |
1 | Banking | 1 | ICICI BANK |
2 | STATE BANK OF INDIA | ||
3 | AXIS BANK | ||
4 | HDFC BANK | ||
5 | PUNJAB NATIONAL BANK | ||
2 | Insurance | 1 | HDFC STANDARD LIFE |
2 | SBI LIFE INSURANCE | ||
3 | NEW INDIA INSURANCE | ||
4 | LIC | ||
5 | UNITED INDIA INSURANCE | ||
3 | Food | 1 | PARLE PRODUCTS |
2 | GOKUL AGRO | ||
3 | FORTUNE FOODS | ||
4 | WAI WAI NOODLES (CG GLOBAL) | ||
5 | EVEREST SPICES | ||
4 | Home Care | 1 | SURF (HINDUSTAN UNILEVER) |
2 | GOODKNIGHT (GODREJ CONSUMER PRODUCTS) | ||
3 | WHEEL (HINDUSTAN UNILEVER) | ||
4 | PATANJALI AYURVED | ||
5 | VIM (HINDUSTAN UNILEVER) | ||
5 | Durables | 1 | SAMSUNG ELECTRONICS |
2 | GODREJ | ||
3 | LG ELECTRONICS | ||
4 | VIDEOCON | ||
5 | HAIER | ||
6 | Beverages | 1 | TATA GLOBAL BEVERAGES |
2 | COCA COLA | ||
3 | FROOTI (PARLE AGRO) | ||
4 | BROOKE BOND (HINDUSTAN UNILEVER) | ||
5 | GLUCON D (KRAFT HEINZ) | ||
7 | Personal Care | 1 | CLINIC PLUS (HINDUSTAN UNILEVER) |
2 | COLGATE | ||
3 | NIHAR (MARICO) | ||
4 | LIFEBUOY (HINDUSTAN UNILEVER) | ||
5 | HEAD & SHOULDERS (PROCTOR & GAMBLE) | ||
8 | Telecom: Services | 1 | VODAFONE |
2 | RELIANCE JIO | ||
3 | IDEA CELLULAR | ||
4 | BHARTI AIRTEL | ||
5 | BSNL | ||
9 | AUTO: 4 Wheelers | 1 | HYUNDAI MOTOR |
2 | RENAULT | ||
3 | MARUTI SUZUKI | ||
4 | NISSAN MOTOR | ||
5 | TATA MOTORS | ||
10 | AUTO: 2 Wheelers | 1 | HERO MOTORCORP |
2 | HONDA MOTORCYCLE & SCOOTER | ||
3 | TVS MOTOR | ||
4 | BAJAJ AUTO | ||
5 | ROYAL ENFIELD | ||
11 | E-Commerce | 1 | PAYTM |
2 | MYNTRA | ||
3 | AMAZON INDIA | ||
4 | FLIPKART | ||
5 | EBAY INDIA | ||
12 | Telecom: Handset | 1 | SAMSUNG ELECTRONICS |
2 | VIVO SMARTPHONES | ||
3 | XIAOMI SMARTPHONES | ||
4 | OPPO | ||
5 | MICROMAX |
Marquees 2017 is set to be a grand affair bringing together thought leaders and industry veterans from Advertising, Marketing and Media Fraternity. The awards endeavour to evaluate and recognize success of the brands by judging them based on not only how they advertised across platforms, but also taking into account important factors like the pricing, distribution and purpose the brand served for the consumers at the end of the day.
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