US-based smartphone maker Blu has introduced a new 4G-enabled smartphone in India, the Life Mark, which is now available via an e-commerce website priced at Rs. 8,999. The Blu Life Mark features a fingerprint scanner at the back panel, which is a highlight of the device.
At this price point, the Blu Life Mark will be competing against the likes of Honor Holly 2 Plus which is available at Rs. 8,499, and the Coolpad Note 3 Lite which comes at Rs. 6,999.
The company touts that the Life Mark sports a CNC machines-metal build which gives it sturdy look. The Life Mark is a dual-SIM smartphone running Android 5.1 Lollipop. It features a 5-inch HD (720×1280 pixels) IPS display. Powered by a quad-core MediaTek MT6735 processor clocked at 1.3GHz, the Blu Life Mark packs 2GB of RAM. The latest Blu offering also features a 13-megapixel autofocus rear camera with an f/2.0 aperture, Blue Glass filter, and LED flash module. It also houses a 5-megapixel front-facing camera. The smartphone bears 16GB of inbuilt storage, which can be expanded via microSD card (up to 64GB).
The Blu Life Mark includes connectivity features such as Wi-Fi, Bluetooth, 3G, Micro-USB with OTG, and A-GPS, apart from 4G LTE. A 2300mAh battery backs the handset, which is available in Slate Gary, White, and Gold colour variants. The Blu Life Mark is currently available via Amazon India.
Last month, Blu unveiled two Android smartphones, the Vivo 5 and Vivo XL, at the CES 2016 in Las Vegas. The Blu Vivo 5 was priced $199 (approximately Rs. 13,250) while the Blu Vivo XL at $149 (approximately Rs. 10,000).
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