Multi-lingual Android-based domestic operating system brand Indus OS on Wednesday announced its partnership with Karbonn Mobiles to provide a better experience for users pan-India.
The partnership will be an add-on to the existing partnership with Micromax and two home-grown brands – Celkon and Swipe.
“Our partnership with Karbonn is a testimony that smartphone brands are recognising the need for a regional language smartphone ecosystem in India. It is a young homegrown brand, differentiated by its efforts to create a simplistic experience for the Indian users, much like us. They are a fast growing company and we are glad to partner up in the next leg of their growth phase,” said Rakesh Deshmukh, Co-Founder and CEO, Indus OS, in a statement.
“As per IAMAI, the regional language user base in India grew 47 percent and touched 127 million in June 2015. The growing consumption of regional language content on mobile phones is a clear indicator of the need for localizing the smartphone ecosystem for bridging the gaping digital divide. Recognizing the explosive growth potential of this segment, Jaina Group has been working towards dissolving language barriers, a major impediment for smartphone adoption, by introducing solutions offering uncomplicated regional language experience to the users. The partnership with Indus OS is an extension of our efforts towards this end and would play a pivotal role in simplifying the web experience for regional language speaking users further driving adoption”,” added Shashin Devsare, Executive Director, Karbonn Mobiles and Jaina Group.
The first “made in India” operating system Indus OS aims to be on one in every six smartphone devices in India by 2017.