Bengaluru: As Covid-19 continues to spread across the world and in India, creating curbs on travel and large business events, venture capital (VC) firms are advising startups and their portfolio companies to conserve cash and spend less, and brace for a possible uncertain…
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LinkedIn is informing job candidates that they have the option to conduct their interviews virtually or delay it until an unspecified date in the future out of caution for the ongoing novel coronavirus outbreak, according to an email sent to…
Pivoting from the world of software engineering to where I am now, running a digital marketing agency, was quite a transition. But after being in this industry for more than 12 years now, I still remember something a mentor told…
India Inc appears to have come out of the closet. On February 22, New Delhi hosted a job fair meant exclusively for members of the LGBTQI community. Called RISE, short for Reimagining Inclusion for Social Equity, it was a day…
Social ad spending is continuing to rise, and more US marketers—particularly those in retail—will keep funneling money into the channel. According to a November 2019 study from Smartly.io, a social media advertising automation platform, more than half (52%) of US…
When you’re planning how to create a successful influencer marketing campaign, there are many factors that come into play. From what influencer marketing is in 2020 to what to include in an influencer marketing contract to whether you need an influencer marketing platform, it can…
One of the channels Indian startups use to make a dent globally is a well-heeled and networked diaspora that can make connections in Silicon Valley and elsewhere. A number of alumni and industry groups have tried to give this a…
The 1923 book Scientific Advertising by Claude Hopkins spawned the modern world of direct marketing. It’s lauded by many legendary marketers and copywriters of the 20th century, including agency king David Ogilvy and legendary copywriter Gary Halbert, and its message has only…
Omar Abdullah and Mehbooba Mufti (L-R) Aday after wide criticism of “reasons” of ground of detention for “Public Safety Act” (PSA) slapped against two former Chief Ministers, the Jammu and Kashmir authorities have put out clarification on Public Safety Act…
As many as seven lakh students have been registered on the National Scholarship Portal (NSP) in Kashmir division till date. This was stated in a handout released on Saturday by Mohammad Younis Malik, Director of School Education, Kashmir. “Seven lakh…