What is the most effective way for a brand to reach its consumer? And what defines how…
marketing
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I spend about $100,000 every week marketing my company to businesses nationwide. Spending that much per week…
Did you know that only one percent of cold calls even lead to an appointment, according to a…
It’s not rocket science. Emerging growth companies and hedge/venture funds need to find investors. While there are…
American society isn’t just more diverse than it’s ever been – that diversity is now highly visible. More than…
Every business is different. It has its own profit models, objectives and problems. Therefore, it should also…
Shelley Lazarus, when she became chief executive of Ogilvy in 1997, said during an interview to The…
English poet Robert Burns once said, “The best-laid plans of mice and men often go awry.” Nowhere…
Before hitting the theatres, movies are placed well in the minds of the audience and are sold…
Mobile is the preferred first-screen of the present day customers. But is your brand positioned to leverage…