Tag Archives: More

More Retailers Are Investing in Social Advertising

Social ad spending is continuing to rise, and more US marketers—particularly those in retail—will keep funneling money into the channel. According to a November 2019 study from Smartly.io, a social media advertising automation platform, more than half (52%) of US retail marketing teams polled said they were planning to spend more on social advertising in 2020 than they did last ... Read More »

5 Reasons This 97-Year-Old Marketing Book Is More Relevant Than Ever

The 1923 book Scientific Advertising by Claude Hopkins spawned the modern world of direct marketing. It’s lauded by many legendary marketers and copywriters of the 20th century, including agency king David Ogilvy and legendary copywriter Gary Halbert, and its message has only become more relevant in the digital age. While controversy still brews over whether our attention spans have actually shortened, the opportunities to ... Read More »

More and more IT professionals looking for a new job

NEW DELHI: Many in leading technology services companies seem to be unhappy with the increments handed out to them in the last annual appraisal cycle (June-July), leading to a nearly 3x jump in the number of IT professionals searching for jobs, show the findings of a survey. The dipstick study, ‘The Rise in Active Job Seekers’ and conducted by staffing firm Xpheno, ... Read More »

Job cuts continue in auto, ancillary sectors; IT, BPO industries hire more

Auto and ancillary sectors saw a 17% dip in jobs in July 2019 (Image: Reuters) The ongoing economic slowdown has hit employment in key industries such as automobiles and ancillaries, but it’s the IT and BPO sectors which offer some silver lining to those seeking jobs. While the IT industry has been the ruling employment provider for some months now, ... Read More »

Small business customers get more from Telstra

Telstra has expanded it services to small businesses with the offer of account management support for small business customers of all sizes. On top of the “personalised” account management support Telstra also now offers one dedicated service number (132-000) with support seven days from 8am to 9pm and a dedicated specialist business team who is able and accountable for resolving queries ... Read More »

India’s unicorn startups are more like workhorses

India’s four largest unicorn startups are in the areas of online payments, e-commerce, ride-hailing and education China has seen the rise of a few impressive billion-dollar startups. Bytedance Inc’s TikTok, for instance, is so ‘hip’ that it makes Snap Inc look like a company catering to your parents. Sensetime Group Ltd and Beijing Megvii Co are masters of creepily powerful ... Read More »

Twitter will let users be much more specific when reporting tweets with personal information

Twitter is adding new options to its reporting process for tweets that share personal information, adding much more specific fields that users can highlight when submitting reports. Now, when reporting a tweet that contains private information, users will be taken to an additional menu allowing them to specify whether the tweet contains contact information, a home address or physical location, financial information, ... Read More »

IRCTC Jobs 2019: More Vacancy Announced For Railway Job Aspirants

The Indian Railway Catering and Tourism Corporation (IRCTC) has released another recruitment notification for the position of Supervisor (Hospitality) on Contract basis for a period of 2 years and extendable based on requirement and satisfactory performance. Interested, eligible and qualified candidates can appear for a ‘walk-in-interview’ for the posts in February and March. [Venue & Date Given Below] The selected ... Read More »

Google slapped with more than $56 million in fines under new European privacy rules

Google has been fined more than $56 million over its advertising in Europe. France’s data privacy watchdog CNIL announced in a statement Monday that it was imposing a record sanction of 50 million euros on the U.S. tech giant due to “lack of transparency, unsatisfactory information and lack of valid consent for the personalization of advertisement.” An investigation into complaints filed against Google ... Read More »

Instagram Adds New Stickers to Let Users Ask Questions in Live Videos, Share Music, and More

Instagram has added a number of new interactive features to its Stories format. The new features enable Instagram users to ask for music recommendations from their followers, answer questions during a live stream, and more. The update is being rolled out on both Android and iOS starting today. The Facebook-owned company announced these new features in a blog post on ... Read More »