Tag Archives: What

What Small Business Owners Should Know About Wrongful Termination Lawsuits

Employment discrimination and wrongful terminations are one of the most common types of lawsuits filed against small businesses. These violations can sometimes occur due to process mismanagement or lack of understanding of relevant laws, but it’s important for business owners to remember that intent doesn’t necessarily matter in these cases. As for the outcome? The average claim amount received by terminated employees is ... Read More »

We Are In A Free-Agent Job Market: Here’s What’s Happening And What You Need To Know To Succeed

Today’s economy and job market is radically different from just a few generations ago. Back then, you could graduate from high school, get a decent job, afford a home, two cars and raise your kids in a nice, suburban neighborhood. You would work at the same company for most of your adult life and receive a pension when you retire. ... Read More »

You are what you watch? The social effects of watching television

NEW YORK — Other than sleeping and working, Americans are more likely to watch television than engage in any other activity. A wave of new social science research shows that the quality of shows can influence us in important ways, shaping our thinking and political preferences, even affecting our cognitive ability. In this so-called golden age of television, some critics ... Read More »

$11 million: What Google is paying to settle job seekers’ age-bias claims

Google agreed to pay $11 million to end a lawsuit accusing the internet giant of discriminating against older job applicants, a deal that amounts to an average payout of more than $35,000 for 227 people who joined the class action. The settlement also calls for the Alphabet Inc. unit to train employees and managers about age bias, to create a committee ... Read More »

Channelising social chatter: What is the potential of social media listening and analytics?

Social media listening is beyond customer service; it is direct feedback on the brand, product and customer satisfaction. By Raman Mittal Every brand has a customer base on social media, which means there will always be conversations around the brand. And if brands don’t measure these conversations, they are missing out on a big chunk of insights that could be ... Read More »

What Matters When It Comes To Advertising: Connections Outpace Budget

Toni Fitzgerald Contributor Media I cover the business of television An outtake from one of three ads produced by Sandwich Video for a study by Wistia.Wistia Do you need to spend more on an advertisement for it to be effective? At a time when TV networks have become more saturated with commercials than ever before, this seems like a salient ... Read More »

Yes Bank’s Rana Kapoor unlikely to contest for Chairman job – What we know so far

The bank has seen the exit of three independent board members, including Chawla, in November. Yes Bank Managing Director and CEO Rana Kapoor is unlikely to be in the fray for the post of chairman which fell vacant following the resignation of Ashok Chawla earlier this month, sources said Thursday. Besides, as Kapoor still remains the head of the bank ... Read More »

What 2019 has in store for marketers

American market research company Forrester revealed the macro trends to look out for in 2019. Brand Equity spoke to Forrester’s global CMO, Victor Milligan to unravel the key trends for marketers. By Amit Bapna Nike, PepsiCo and many others became buzzworthy because they took a stand. Some attempts met with fame and success, while others got a lot of flak. ... Read More »

What you need to know in advertising today

In a 15-page internal memo obtained by Cheddar, Snap CEO Evan Spiegel admitted that it went too fast in releasing its controversial app redesign, and set company-wide goals for 2019 – including becoming profitable. “In our excitement to innovate and bring many new products into the world, we have lost the core of what made Snapchat the fastest way to communicate,” Spiegel ... Read More »

Sitting for too long, here’s what happens when you don’t move often

Did you know prolonged sedentary time could lead to health risks? Sitting for too many hours per day or sitting without a break is known to harm your body, a new study reveals. While the evidence on the adverse effects of prolonged sedentary time continues to increase, further studies are needed to determine the most effective and practical interventions for ... Read More »