Tag Archives: What

What Matters When It Comes To Advertising: Connections Outpace Budget

Toni Fitzgerald Contributor Media I cover the business of television An outtake from one of three ads produced by Sandwich Video for a study by Wistia.Wistia Do you need to spend more on an advertisement for it to be effective? At a time when TV networks have become more saturated with commercials than ever before, this seems like a salient ... Read More »

Yes Bank’s Rana Kapoor unlikely to contest for Chairman job – What we know so far

The bank has seen the exit of three independent board members, including Chawla, in November. Yes Bank Managing Director and CEO Rana Kapoor is unlikely to be in the fray for the post of chairman which fell vacant following the resignation of Ashok Chawla earlier this month, sources said Thursday. Besides, as Kapoor still remains the head of the bank ... Read More »

What 2019 has in store for marketers

American market research company Forrester revealed the macro trends to look out for in 2019. Brand Equity spoke to Forrester’s global CMO, Victor Milligan to unravel the key trends for marketers. By Amit Bapna Nike, PepsiCo and many others became buzzworthy because they took a stand. Some attempts met with fame and success, while others got a lot of flak. ... Read More »

What you need to know in advertising today

In a 15-page internal memo obtained by Cheddar, Snap CEO Evan Spiegel admitted that it went too fast in releasing its controversial app redesign, and set company-wide goals for 2019 – including becoming profitable. “In our excitement to innovate and bring many new products into the world, we have lost the core of what made Snapchat the fastest way to communicate,” Spiegel ... Read More »

Sitting for too long, here’s what happens when you don’t move often

Did you know prolonged sedentary time could lead to health risks? Sitting for too many hours per day or sitting without a break is known to harm your body, a new study reveals. While the evidence on the adverse effects of prolonged sedentary time continues to increase, further studies are needed to determine the most effective and practical interventions for ... Read More »

What are the benefits of working out twice a day?

When you are trying to manage your weight doing some form of physical activity daily is good. But, repeating the same exercises, intensity or duration does not work. Working out twice a day is usually for high-level athletes. But for an average person, a single workout session is enough. Although, that doesn’t mean that you can’t practise workouts 2 times a day. ... Read More »

Iron Deficiency: What Happens To Your Body When You Are Iron Deficient

Iron deficiency is one of the most common nutritional deficiencies in a human body. Iron is the mineral that is vital for producing haemoglobin, a protein that helps red blood cells deliver oxygen around the body. So, if your body lacks haemoglobin, the tissues and muscles wouldn’t get enough oxygen, and further hamper the body function. This condition is known as ... Read More »

This New Marketing Skill Is Not What You Think

egShutterstock People are a company’s greatest asset. It’s not the structure, processes, or departments – it’s the human beings. Individuals who walk in the door and ride up the elevators each day represent a distinct competitive advantage. Businesses operate at a deficit without great talent. Although most agree that having the right talent is everything, some businesses underinvest in talent development (particularly when it comes ... Read More »

Whooping cough is happening more frequently than before. Here’s what to do

Turns out, whooping cough is more widespread than previously known. According to a study conducted by the Public Health Ontario, whooping cough cases are happening much more frequently than previously known, reinforcing the importance of up-to-date vaccinations to protect against illness and the spread of disease. Whooping cough (formally known as pertussis) is a highly contagious respiratory tract infection. In ... Read More »

Here’s what these celebs do to stay fit and healthy

Staying fit and maintaining a regimen can be tough and challenging. And more so, if you have erratic working hours and schedules. Actors have long shooting hours, travels and irregular meal times. In all of this, there are certain celebrities who make it a point to follow a strict fitness regimen. We bring these fitness freaks to you. Swwapnil Joshi ... Read More »