The ability to listen to your customers more effectively has introduced new challenges and opportunities.

Because of digital technology, your customers can let you know how they feel on your website, social media channel, blog, and other outlets.

Applied Marketing Science (AMS) is holding a training workshop titled, “Listening to the Voice of the Customer” to teach you how to listen and use the information for better engagement.

According to AMS, the course will present the Voice of the Customer (VOC) market research. With this research, attendees will learn how to use the data to accelerate innovation in their markets.

The interactive format of the workshop has practice exercises for building skills through hands-on activities. The company says participants can expect to execute VOC within their organization after the workshop.

The event will take place on April 23-24, 2019 in downtown Boston.

Use discount code SMALLBIZ and you can get a $100 discount.

Featured Events, Contests and Awards

Listening to the Voice of the Customer WorkshopListening to the Voice of the Customer Workshop
April 23, 2019, Boston, Mass.

Join Applied Marketing Science (AMS) for the next open-enrollment session of “Listening to the Voice of the Customer,” our acclaimed training workshop, on April 23-24, 2019 at the Sheraton Boston Hotel located in the heart of downtown Boston. Led by veteran product development and market research experts, Gerry Katz (AMS Vice Chairman), and John Burns (AMS Principal), this course will introduce Voice of the Customer market research and teach you to use it to accelerate innovation in business-to-business markets.
Discount Code
SMALLBIZ ($100 Discount)


Beachpreneurs Beach Camp 5Beachpreneurs Beach Camp 5
April 26, 2019, Daytona Beach, Fla.

For starters, we’re for Women Entrepreneurs only. During Beach Camp, you’ll have plenty of opportunity to learn, apply and mastermind with warm successful women.
You’ll also have time to sleep in and you’ll get long breaks to relax and walk the beach or go for a swim. We didn’t create a conference at the beach just to lock you away in a conference room from dawn til dusk. Beach Camp is a lifestyle focused event so you’ll be spending as much time enjoying your life as you will be focusing on your business. Join us today!


#SmallBusinessWeek Hackathon Event#SmallBusinessWeek Hackathon Event
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Team up with entrepreneurs, designers, and developers to build apps and solutions that will help small businesses prepare and/or recover from major natural disasters such as hurricanes, flooding, wildfires, tornados, snowstorms or earthquakes.


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May 05, 2019, Online

Watch live on SBA’s Facebook page (https://www.facebook.com/SBAgov/) on May 5th at 6pm ET as the SBA announces the SBA Resource Partners awards. Join us!


National #SmallBusinessWeek Awards Ceremonies: Facebook Live EventNational #SmallBusinessWeek Awards Ceremonies: Facebook Live Event
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National #SmallBusinessWeek Virtual Conference EventNational #SmallBusinessWeek Virtual Conference Event
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Listening to the Voice of the Customer Listening to the Voice of the Customer
October 16, 2019, Chicago, Ill.

Led by veteran product development and market research experts, this course will introduce Voice of the Customer (VOC) market research and teach you to use it to accelerate innovation in business-to-business markets. The workshop uses a lively, interactive format with numerous hands-on activities and practice exercises to build skills and will also expose you to the latest applications of these techniques in areas such as machine learning and journey mapping.
Discount Code
SMALLBIZ ($100 Off)


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