Top 6 Marketing Budget Line Items

Marketing has gotten much more complicated since the introduction of digital technology. The same tech has also opened huge opportunities for small businesses.

This ecosystem is customer-centric, whether it is B2C or B2B, which is why the Applied Marketing Science (AMS) training workshop is worth taking a look at.

Titled “Listening to the Voice of the Customer,” the two-day workshop will introduce you to market research which will take your marketing further.

The interactive format offers skill-building exercises and hands-on activities as well as exposing attendees to real-world applications of the techniques. Exercises will also show how these applications are applied in machine learning and journey mapping.

Topics which will be covered in the workshop include:

  • Use of quantitative methodologies to prioritize needs for product development,
  • Use of VOC techniques to create effective Journey Maps,
  • Use of Machine Learning to reduce the time and cost of VOC research,
  • The scope of an effective study,
  • Best research methodologies, and more.

The workshop will be held in Boston April 23-24, 2019 at the Sheraton Boston Hotel located downtown.

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Webinar: How to Tackle Top Small Business Hiring ChallengesWebinar: How to Tackle Top Small Business Hiring Challenges
January 29, 2019,

Join Anita Campbell and Alice Bredin for a discussion about how small businesses are attracting and hiring top talent. Learn how to make quick, meaningful changes to the way you discover candidates for long-term, impactful results.

Social Media Marketing WorldSocial Media Marketing World
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Discover the best social media marketing techniques from the world’s top experts. Experience three phenomenal days with the best social marketers, discover the latest tactics, and master social media in 2019. Join 7,000 fellow marketers and influencers at the mega-conference designed to empower you with business-building ideas — brought to you by Social Media Examiner.

Listening to the Voice of the Customer WorkshopListening to the Voice of the Customer Workshop
April 23, 2019, Boston, MA/USA

Join Applied Marketing Science (AMS) for the next open-enrollment session of “Listening to the Voice of the Customer,” our acclaimed training workshop, on April 23-24, 2019 at the Sheraton Boston Hotel located in the heart of downtown Boston. Led by veteran product development and market research experts, Gerry Katz (AMS Vice Chairman), and John Burns (AMS Principal), this course will introduce Voice of the Customer market research and teach you to use it to accelerate innovation in business-to-business markets.
Discount Code
SMALLBIZ ($100 Discount)

Beachpreneurs Beach Camp 5Beachpreneurs Beach Camp 5
April 26, 2019, Daytona Beach, Florida/USA

For starters, we’re for Women Entrepreneurs only. During Beach Camp, you’ll have plenty of opportunity to learn, apply and mastermind with warm successful women.
You’ll also have time to sleep in and you’ll get long breaks to relax and walk the beach or go for a swim. We didn’t create a conference at the beach just to lock you away in a conference room from dawn til dusk. Beach Camp is a lifestyle focused event so you’ll be spending as much time enjoying your life as you will be focusing on your business. Join us today!

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