Four months after launch, HTC has announced two new colour options for the HTC 10, and has also introduced a $100 (roughly Rs. 6,700) temporary discount. The HTC 10 will now be available in Camellia Red and Topaz Gold colour variants in addition to the launch colours in the US. The price of the smartphone has also gone down to $599 (roughly Rs. 40,300), instead of the launch price of $699 (roughly Rs. 47,000).
This discounted price is only available till the end of this month, after which the price will go back to $699 (roughly Rs. 47,000). The HTC 10 is only available at the discounted price only on the company website for now. The Camellia Red and Topaz Gold colour variants are available for pre-order, and HTC notes that they have been manufactured only in limited quantities. The shipping of these new colour variants will begin in early October.
Buyers can even opt to not take the discount, and instead go for the JBL noise cancelling headphones. This isn’t the first time HTC has introduced the $100 (roughly Rs. 6,700) discount on the HTC 10 since its launch, and these price slashes reflect on possible low sales figures of the flagship. The company launched the smartphone in April in Glacier Silver and Carbon Grey colour variants. It arrived in India a month later with a price tag of Rs. 52,990.
As for the specifications, the HTC 10 sports a 5.2-inch Quad HD (1440×2560 pixels) Super LCD 5 display with a pixel density of 564ppi and curved edge Gorilla Glass. It is powered by a Snapdragon 820 SoC paired with 4GB RAM and 32GB of inbuilt storage. There is also a 4GB of RAM/ 64GB of storage variant that has not been brought to India. Optics include a 12-UltraPixel laser autofocus camera with an f/1.8 aperture, dual tone LED flash, BSI sensor and optical image stabilisation (OIS); a 5-megapixel front-facing camera with autofocus and optical image stabilisation (OIS). It offers Bluetooth 4.2, NFC, DLNA, GPRS/ EDGE, 3G, and 4G connectivity options, and a 3000mAh battery.