MWC 2016: ZTE Teases Smartphone Launch on Sunday

ZTE has announced an event on Sunday at the sidelines of MWC 2016 in Barcelona, Spain. The teaser image from ZTE shows a smartphone in the background with the tagline saying, “imagination and beyond.” Unfortunately, details about the new ZTE smartphone are limited as of now.

While announcing the M-ICT (the Enabler of Mobile Internet) theme for its MWC event, ZTE also revealed that it could showcase a new Axon or Nubia smartphone.

In a press statement, the Chinese company said, “ZTE will showcase and announce a range of smart devices, continuing ZTE’s commitment to keep users at the heart of everything we create, the to-be-announced new product versions include feature improvements that consumers want most. Existing products on display will include the Axon global flagship smartphone family and MYHome voice assistant for the smart home.”

Apart from the smartphone, the company also revealed that it will detail about 5G products and its plans for “5G era.” With an increase in popularity of 4K and 8K ultra-high definition videos as well as Augmented Reality (AR), and Virtual Reality (VR) technologies, ZTE will publish its “Big Video White Paper” at MWC which will talk about the four development features of the big video service and 4K set top box.

To refresh, ZTE last month unveiled a ‘Prague’ series smartphone, the Nubia Prague S. The smartphone went on sale in China at CNY 2,499 (approximately Rs. 26,000). The company recently also unveiled the Axon Max priced at CNY 2,799 (roughly Rs. 28,600) in China.

It’s worth mentioning that Samsung and LG have also scheduled MWC launch events on Sunday where both the companies will unveil their flagships. The Galaxy S7 is expected to reveal alongside the Galaxy S7 Edge while the LG has confirmed to showcase the G5 flagship.

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