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Employer Reputation Key Factor Considered By Job Seekers: Report

Employer reputation is the key factor considered by job seekers for ascertaining the genuineness of job postings as most people tend to distrust companies that have no branding information online, a report said on Tuesday. According to the report by global job site Indeed, 97 per cent of the job seekers surveyed in India deem it essential to have insight ... Read More »

Digital ad spend in regional media set to grow to $3 billion by 2023 as internet user base swells

Fuelled by a growing base of online users, digital advertising spend in the regional media is set to grow from $300 million in 2018 to $3 billion by 2023, said a report titled ‘Vernacular is NOW, not the future’ by RedSeer Consulting. Facebook and Google currently account for 80 per cent of Indian digital advertising spend. According to the report ... Read More »

Syria says Israel attacked posts held by its military, allied militias

Illustrative: Missiles rise into the sky as Israel hits an air defense position and other military bases, in Damascus, Syria, May 10, 2018. (Syrian Central Military Media, via AP) An Israeli missile attack targeted Syrian military positions held by the government and its allies early on Wednesday, Syria’s state news agency said. Local media reported that air defenses shot down ... Read More »

‘How could a soldier refuse job given by General’: Amarinder Singh on Navjot Sidhu

Punjab CM Captain Amarinder Singh said if his minister Navjot Singh Sidhu did not want to do his job, there was nothing he could do about it.(Sanjeev Sharma/HT Photo) Punjab Chief Minister Captain Amarinder Singh on Monday said if his minister Navjot Singh Sidhu did not want to do his job, there was nothing he could do about it. This came hours ... Read More »

Disney+ shows, movies to be streamed by Hotstar in India

New Delhi: Last Thursday, Walt Disney Co. announced the November 2019 launch of its highly anticipated, ad-free video streaming service, Disney+, in the US. However, the company is unlikely to launch the platform in India and, instead, route the original content created for the new OTT (over-the-top) service, and its movie library, to Indian audiences through Hotstar, the video streaming service owned by Star ... Read More »

Strokes are linked to dementia, increases risk of the brain disease by 70%

People who have suffered a stroke are more likely to develop dementia, a study conducted by the University of Exeter Medical School confirmed. The study involved an analysis of 3.2 million people across the world. Researchers found that the link between stroke and dementia persisted even after taking into account other dementia risk factors such as blood pressure, diabetes and cardiovascular disease. “We ... Read More »

Axis Bluechip Fund bests rivals by staying clear of momentum stocks, mid-caps

Axis Asset Management Co manages around $12 billion in assets. Photo: Bloomberg Sticking with financial stocks and not chasing returns has helped Axis Asset Management Co. to ride the wave of volatility in Indian markets that has hammered many of its competitors. The Axis Bluechip Fund is up 25% over the past year, beating nine index funds and 35 other ... Read More »

Why empowered marketers will own the customer experience by 2020

By 2020, customer experience is expected to overtake both price and product as a key brand differentiator. A 280-character Twitter post, Instagram snap or Facebook update from a disgruntled consumer can destroy a brand’s long-built reputation and performance in an instant, so brands must deliver a consistent, connected, competitive customer experience. Those businesses that get this right are rewarded: 68% of ... Read More »

New subtype of prostate cancer identified by researchers

Researchers have identified a new subtype of prostate cancer that occurs in about 7% of patients with advanced diseases. The subtype is characterised by loss of the gene CDK12. It was found to be a more common in metastatic prostate cancer compared to early stage tumours that had not spread, said the study published in the journal Cell. “Because prostate ... Read More »

11 Unusual LinkedIn Hacks Used by the Pros

Through the years, LinkedIn continues to grow as a platform to generate quality leads for businesses. In fact, 80% of B2B leads come from LinkedIn, and fully 79% of B2B marketers say that Linkedin has been an effective avenue for lead generation. Whatever your business goals are, whether to have wider visibility, to increase product sales, to improve customer service or to grow brand awareness, there is so ... Read More »