iPhone SE Sees Tepid First Weekend Sales, 9.7-inch iPad Pro Fares Better: Report

The iPhone SE isn’t garnering tons of interest, it appears. According to the latest market share numbers, Apple’s newest iPhone currently assumes only 0.1 percent of all iPhone models. The 9.7-inch iPad Pro, on the other hand, seems to be faring well in the market.

Mobile engagement platform Localytics reports that during its official first weekend of sales, the iPhone SE only managed to capture 0.1 percent of the market share. In comparison, the iPhone 6 had captured 2 percent in its opening-weekend, whereas the iPhone 6s got 1 percent of share, and iPhone 5s got 0.9 percent.

Interestingly, the 9.7-inch iPad Pro, which was launched alongside the iPhone SE, has already captured a 0.4 percent of the market. The iPad Air 2 also had a similar start, assuming the same market share at the end of its opening weekend. The 12.9-inch iPad Pro, which was launched last year, in comparison, captured 0.3 percent of the market share.

The iPhone SE was launched at a media event last month. The newest addition to company’s growing lineup offers pretty much same innards as last year’s iPhone 6s, but in iPhone 5s’ 4-inch form-factor and a similar design language. The company, at the time of the launch, noted that many people want a smaller iPhone. At $399, the iPhone SE is the cheapest iPhone Apple has launched in recent times. It will go on sale in India this month.

The iPad Pro 9.7-inch offers similar innards as the last year’s 12.9-inch iPad Pro, though there are some noticeable differences. In a way, the new iPad Pro is the successor to the iPad Air 2, which was launched in 2014.

We would advise you to not write off either of the aforementioned products based on Localytics’ numbers, as third-party services don’t necessarily have the most accurate numbers. Also, as Apple sells more devices every year, it is only going to harder for a device to gain substantial capture. Comparing it to launches further along the year is also not especially wise, with several other factors coming into play when looking at the period of sales.


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